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Industry Veteran Joins to Accelerate Growth Strategy
Greensmith most recently served as Head of Commercial Development at Inspired Entertainment, where he played a key role in expanding market presence and driving sales for the British iGaming company.
The appointment marks a strategic milestone for Gaming Corps as the company focuses on scaling its commercial operations following strong portfolio growth and expanded distribution capabilities.
“As we continue to grow, we’re entering a new and exciting phase of our journey,” said Juha Kauppinen, CEO of Gaming Corps. “With a strong and unique game portfolio, best-in-class distribution and top talents on board we are now focused on scaling our commercial efforts, to further accelerate our growth journey. We need to review our commercial strategies so they align with the company we are growing into and bringing Graham on board feels great and is an exciting example of the investment we’re making in this area.”
Two Decades of Commercial Expertise
Throughout his career, Greensmith has held various commercial leadership positions across the iGaming sector. His appointment comes as Gaming Corps seeks to strengthen its market position and expand its operator relationships globally.
Greensmith expressed enthusiasm about joining the Swedish game studio at this stage of its development.
“I am thrilled to be joining Gaming Corps at the most exciting phase of their ambitious journey,” he commented. “The goal is clear, to become the vendor of choice for operators, producing games of the highest quality, known and enjoyed on a global scale. I’m grateful to Juha and the upper management team for the trust and opportunity to be part of this next chapter and I can’t wait to play my part in the undoubted success that is to come.”
Strategic Focus on Commercial Expansion
In his new role, Greensmith will lead Gaming Corps’ commercial business strategy, relationships and operations. His responsibilities will cover account management for existing clients while driving new partnerships and revenue streams.
The appointment signals Gaming Corps’ commitment to strengthening its commercial infrastructure as the company continues to expand its presence in regulated iGaming markets.
Source: Gaming Corps
