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Brazil’s Senate Committee on Science and Technology (CCT) approved Bill 2.470/2026 on 2 September, a text that would ban betting advertising across every medium, outlaw bonuses and free bets, and end operator sponsorship of sports clubs, athletes and cultural events.
The committee also approved an urgency request, which sends the bill straight to the Senate floor instead of through further committee stages.
The bill was filed by Senator Damares Alves (Republicanos-DF) with six co-authors. Senator Alessandro Vieira (MDB-SE) served as rapporteur and issued a favourable opinion in the form of a substitute text, which is the version the committee approved. It amends the Betting Law (Law 14.790/2023) that governs fixed-odds wagering in Brazil.
“This is a non-partisan initiative. It stems from society’s current understanding of the damage caused by betting,” Vieira said, in remarks translated from Portuguese.
What the advertising ban covers
The prohibition is written to cover direct and indirect marketing communication. That includes radio, television, print, streaming, social media, podcasts, apps and digital platforms, plus targeted messaging, SMS campaigns and affiliate promotion.
Sponsorship is treated separately and just as broadly. Operators could not sponsor sports clubs, athletes, influencers, celebrities, cultural events, educational projects, charities or political campaigns. Contracts already signed would get a 24-month transition period to wind down.
Shirt sponsorship and league deals are the exposure most operators will price first. Betting brands are widespread on Brazilian club shirts and league inventory, and a 24-month wind-down would put the cut-off inside the current commercial cycle for many of those agreements.
Bonuses and product classification
The text bans promotional incentives outright: bonuses, free bets, cashback, loyalty programmes and promotional credit. The stated reason is to stop operators from manipulating engagement.
Separately, the bill sets up a federal evaluation that classifies betting products by harm potential. Products rated excessively risky would be prohibited. The categories named in the substitute include slot machines, virtual sports and crash-style games, which covers a large share of the online casino revenue Brazilian licensees currently book.
Player protection requirements
Licensed operators would have to run age verification and offer self-exclusion that works across all authorised operators rather than brand by brand. The bill also restricts credit-funded betting, bars targeting of people in financial hardship or emotional distress, and requires permanent on-product warnings about compulsive gambling.
A quarantine provision applies to people, not products: industry professionals would face a 24-month bar before taking regulatory posts, and regulators the same before moving into the industry.
Criminal penalties and fines
The bill creates a new criminal offence for promoting unauthorised operators, carrying 1 to 5 years in prison, with higher penalties where the person promoting is an influencer or celebrity. Administrative fines reach R$2bn (about $393m at current rates) under the enforcement framework already in the Betting Law.
That penalty structure points at the affiliate and creator layer rather than at licensed operators, which is where Brazilian enforcement has concentrated since regulation began. Brazil has blocked tens of thousands of unlicensed domains and, in August, blocked 6.2 million people from betting accounts under welfare-linked restrictions.
What happens next
The bill needs a floor vote in the Senate, and the urgency request means it can be scheduled without waiting on other committees. If the Senate passes it, it goes to the Chamber of Deputies.
Several restrictive proposals are moving at the same time. A separate bill filed in August would end online betting within 180 days, and the Workers’ Party has tabled its own prohibition text.
Federal betting revenue is rising at the same time. The government raised the GGR levy to 13% in March, and betting tax receipts reached R$1.5bn in January 2026. Both the advertising ban and the product classification would reduce that base.
For licensees, the immediate planning point is the transition period. If the substitute passes the floor in this shape, sponsorship and acquisition budgets have 24 months. The product classification has no transition period at all.
Source: Brazilian Senate
