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Midnite has appointed Willie Lok as vice president of casino and loyalty products, hiring FanDuel’s former casino and loyalty product lead to run the area as the UK operator expands its sportsbook and iGaming offering.
From Sky Betting and Gaming to FanDuel
Lok joins from FanDuel, where he was vice president of product for casino and loyalty. Before that he was head of product at Sky Betting and Gaming.
Both employers sit inside Flutter Entertainment, which owns FanDuel in the United States and Sky Betting and Gaming in Britain. That gives Lok casino product experience on both sides of the Atlantic, in a US market built around state-by-state licensing and in a British market where the Gambling Commission sets the rules on incentives and player protection.
“Building casino products at scale has shown me what a great player experience takes, and Midnite’s in-house platform is a rare foundation for delivering one,” Lok said.
At Midnite he takes responsibility for casino and loyalty product strategy while the operator grows both verticals.
What the loyalty side of the job covers
Loyalty was a defined part of Lok’s FanDuel remit. FanDuel launched its Casino Rewards Club in October 2025, a tiered scheme paying 1 to 3 points per dollar wagered, with members at level two and above receiving a share of their net loss back as casino credit: 5% at level two, 10% at level three, 15% at level four and 25% for invite-only VIPs, each capped weekly. The programme runs in New Jersey, Michigan, Pennsylvania and West Virginia.
Midnite cannot copy that structure across. It holds licences from the Great Britain Gambling Commission and the Irish Revenue Commissioners, and reward and bonus design in Britain falls under the Commission’s social responsibility code provisions on incentives, which limit schemes that encourage further play. Lok’s task is a loyalty product that works commercially inside those constraints rather than a British version of the FanDuel scheme.
The build-out behind the hire
Midnite was founded in 2018 by Nick Wright and Daniel Qu, who had previously built the daily fantasy sports platform Dribble with Sky Bet. The operator added horse racing and casino in 2023 and grew its team to about 150 people during 2025.
The funding followed. Midnite secured a $100 million credit facility in October 2025 for marketing and growth, then raised $35 million in a Series C in January 2026 led by Raine Partners IV, with Play Ventures, Discerning Capital, Makers Fund and Big Bets also taking part. That took total equity funding past $75 million, with a stated plan to spend a majority of it on the product team.
The hiring has run in the same direction. Midnite named Sam Talbot vice president of product in February 2026, and in August it appointed former FanDuel executive Dale Tang as general manager for Canada to lead its first market outside the UK and Ireland. Lok is the second FanDuel hire in as many months.
“We’re setting a new standard for casino and loyalty as we continue to push the boundaries of product innovation,” said founder and chief executive Nicholas Wright, describing the company’s aim of closing a “structural gap” in regulated markets and scaling Midnite into a “next-gen tier 1 global operator.”
What comes next
Midnite has not said when new casino or loyalty features will reach players, or whether the loyalty programme will launch in Britain and Ireland first and follow into Canada. Tang’s Canadian business has no confirmed launch date either, and Canada’s provinces licence separately, so any rewards scheme there has to fit provincial rules rather than a single national framework.
Casino carries higher margins than sportsbook and is where retention spending tends to pay back, which is the commercial case for putting a dedicated product executive on it. The test for Midnite is whether an in-house platform and a product team stocked with FanDuel and Sky Bet alumni can hold players against operators with far larger marketing budgets. Lok’s first releases will be the first visible measure of that.
Source: Midnite
