Popular iGaming content provider BGaming is celebrating the Chinese New Year this February with the release of three brand-new Chinese-themed games.
This is the latest in a string of seasonal promotional game sets released by the studio. It follows the success of the Xmas, Halloween, Oktoberfest, and Valentine’s promotional set releases in 2025. These have cemented BGaming’s reputation as a developer that specialises in seasonal and holiday-themed titles that boost player engagement and attract new customers.
The promotional sets combine a series of games to celebrate an upcoming event. In this instance, each of BGaming’s three gaming worlds will be releasing a new Chinese New Year–themed title.
The first of the three to be released has been Always Up! x10000, which hit virtual shelves on February 4th. This is a #Classic style slot that is a follow-up to BGaming’s popular Always Up! game.
This is followed by Fortune Red Packets, a #Casual game that mixes Minesweeper-style gameplay with Chinese tradition. Fortune Red Packets is available from February 10th.
Last, but not least, is Panda Fortune Rush, an action-packed online slot in the BGaming #Entertainment world. This drops players in the middle of a bamboo forest and engages them with a selection of bonus features, including a thrilling respin round and powerful multipliers. This is available from February 19th.
Always Up! x10000 is available right now at bgaming.com. Players can test out the demos of Fortune Red Packets and Panda Fortune Rush on the site from February 10th and 19th, respectively.
Julia Alekseeva, CPO at BGaming, said, “Themed games are a crucial part of our portfolio at BGaming, and our promotional releases are something that we are very proud of.
What makes the Chinese New Year set so relevant is that it features a new release for each of our three gaming worlds in BGaming’s new classification. Each of these titles adds something special to its respective category, and we are excited to share them with our players.”
Industry Perspective
BGaming’s Chinese New Year promotional set demonstrates the growing importance of seasonal content strategies in the competitive iGaming content market. Themed game releases aligned with cultural celebrations allow operators to capitalize on increased player activity during holiday periods while differentiating their game lobbies.
The staggered release schedule across February—with Always Up! x10000, Fortune Red Packets, and Panda Fortune Rush launching on different dates—enables operators to maintain promotional momentum throughout the month rather than relying on a single launch event. This approach extends the marketing lifecycle of seasonal content and provides multiple engagement opportunities.
By distributing releases across BGaming’s Classic, Casual, and Entertainment categories, the provider addresses diverse player preferences within a unified thematic framework. This multi-category approach reflects broader industry trends toward portfolio diversification, allowing content suppliers to serve operators targeting different player segments with coordinated seasonal campaigns that appeal to both traditional slot players and casual gaming audiences.
