Incentive Games, a B2B games studio specialising in both real-money and free-to-play games, has announced a new partnership with Loto-Québec, the crown corporation of the Government of Québec responsible for the province’s lottery, casino and online gaming operations, the only legal gaming offering in the province.
Delivered through Incentive Studios, the real-money gaming division of Incentive Games, the agreement enables Loto-Québec to access Incentive’s growing portfolio of Crash and Arcade real-money titles, bringing innovative gameplay experiences to players across Quebec.
As Incentive Games’ first client in Canada, Loto-Québec will introduce a selection of Incentive Studios’ real-money Crash games to its market, providing users with access to new titles with distinctive bonus features and gameplay mechanics. The games are made available to Loto-Québec via the Light & Wonder platform, building on Light & Wonder’s existing partnership with Incentive Games and supporting a seamless roll out of Incentive Studios’ products.
The partnership provides Incentive Games with a gateway into the Canadian market while strengthening the company’s position as a trusted real-money gaming supplier, globally. It also supports Loto-Québec’s commitment to delivering high-quality regulated gaming entertainment.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator, with a strong commitment to responsible play and delivering high-quality entertainment for players across Québec. We’re excited to introduce our real-money Crash games to the market and demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region.”
The first real-money titles from Incentive Studios’ portfolio are now live with Loto-Québec, with more to follow throughout 2026.
Industry Perspective
This partnership represents a significant market entry for Incentive Games as Canada’s provincial gaming landscape continues to evolve. Loto-Québec’s selection of Incentive Studios’ Crash game portfolio reflects growing operator interest in alternative gaming mechanics beyond traditional slots and table games.
The collaboration highlights the strategic role of aggregation platforms in facilitating content distribution across regulated markets. By leveraging the Light & Wonder platform, Incentive Games gains immediate technical integration with an established provincial operator, reducing deployment complexity in a jurisdiction known for rigorous regulatory requirements.
Quebec’s monopoly gaming model, with Loto-Québec as the sole legal operator, presents both opportunities and constraints for B2B suppliers. Securing provincial crown corporation partnerships provides suppliers with stable, compliant market access while limiting the potential client base to a single operator per province. This deal positions Incentive Games to pursue similar agreements with other provincial gaming authorities across Canada, particularly in Ontario’s open licensing market and with other crown corporations in British Columbia and Atlantic Canada.
