Table of Contents
- Companies mentioned: 1win
- Markets/regions mentioned: Latin America (LATAM), Puerto Rico
- 1win added reggaeton star Nicky Jam to its VIP community, the latest in a run of celebrity signings aimed at Latin American audiences.
1win welcomed global reggaeton star Nicky Jam to its 1win VIP community, adding one of Latin music’s most recognizable names to its growing circle of high-profile members.
Global music icon Nicky Jam unveiled his new 1win VIP status on social media after receiving an exclusive champion’s ring, marking the next chapter in his partnership with the global entertainment platform. To mark the occasion, 1win, a global crypto casino, presented the artist with an exclusive champion’s ring, delivered directly to his door as a welcome gift.
The artist shared the moment with his social media audience, giving followers a glimpse of the exclusive welcome gift and revealing his new status as a member of the 1win VIP community.
Known to enjoy casino classics including roulette and blackjack, Nicky Jam is also no stranger to betting on major sporting and entertainment events. His interest in gaming, combined with his strong recognition across Latin America, makes his addition particularly relevant to 1win’s engagement with audiences across the region.
Nicky Jam becomes the latest international celebrity to join 1win VIP in 2026. Earlier this year, rapper Tyga and UFC fighter Ilia Topuria also revealed their VIP status, expanding a community that brings together prominent personalities from music, sports, and entertainment.
Born in Boston, MA, and raised in Puerto Rico, Nicky Jam is one of the most influential figures in Latin urban music. Beginning his career as a teenager in Puerto Rico, he went on to become one of the artists who helped take reggaeton to a global audience. His hits include “El Perdón,” “Travesuras,” and “Hasta el Amanecer.”
The addition of Nicky Jam further strengthens the connection between 1win VIP and Latin American entertainment culture, as the brand continues to engage audiences through personalities who are highly relevant across its key markets.
About 1win
Founded in 2016, 1win is a crypto entertainment platform in the global gaming industry. Operating across Asia, Latin America, and Africa, 1win offers a wide range of entertainment products adapted to regional audiences. The brand has active collaborations with international public figures, including football legend Luis Suarez, martial artist Jon Jones, and Olympic champion and UFC fighter Gable Steveson. In 2026, 1win welcomed rapper Tyga and UFC legend Ilia Topuria as members of the 1win VIP community.
Contact
Press Office
1win
press@1win.pro
Editorial Commentary
Nicky Jam becomes the third high-profile name to join 1win VIP in 2026, following Tyga and Ilia Topuria. Pairing a Puerto Rico-raised reggaeton artist with a platform expanding across Latin America is a straightforward audience match, particularly in a region where Brazil’s regulated betting market alone generated $7bn in GGR from 25 million bettors in its first year.
The approach mirrors the playbook other crypto-facing operators have used to build brand recognition ahead of formal licensing in individual markets, a strategy Stake has pursued as it moves toward regulated markets. Whether celebrity VIP status converts into measurable player acquisition for 1win remains untested publicly. The next signal worth watching is whether the operator ties these partnerships to market-specific growth figures rather than name announcements alone.
