Key points
- BC Game has named Colby “Chaos” Covington as an official global brand ambassador.
- The deal renews a partnership that began in 2024.
- Covington is the first ambassador announced by Ali “Ako” Muhanned as Chief Executive Officer.
- The role covers digital campaigns, fan activations and combat sports content.
BC Game, the global online casino and sports-betting platform, on 29 October announced mixed martial arts superstar Colby “Chaos” Covington as an official global brand ambassador. This renewed partnership reunites the high-profile fighter with the gaming brand as Covington expands his presence across high-level grappling competition and continues to generate major moments across sports and digital media.
Known for his world-class wrestling background, relentless pace inside the cage, and magnetic persona outside it, Covington brings an established international audience and unmatched combat sports pedigree to BC Game. The renewed collaboration reflects the platform’s focus on teaming up with elite competitors who demonstrate tireless preparation and a proven ability to engage fans worldwide.
The announcement marks a meaningful point in time for BC Game leadership, with Ali “Ako” Muhanned announcing his first ambassador as Chief Executive Officer.
“I am happy to bring Colby back into the BC Game family, especially with his new grappling and viral moments in Real American Freestyle.”
Ali “Ako” Muhanned, Chief Executive Officer, BC Game
“He is a hard working person and that is important to me at BC Game. Famous, but most importantly, hard working people that are easy to work with.”
Ali “Ako” Muhanned, Chief Executive Officer, BC Game
Covington has long stood among the most recognizable and talked-about figures in combat sports. Beyond his decorated tenure in mixed martial arts, his recent focus on premier submission grappling contests and his prominent digital presence have captured significant crossover attention across mainstream athletics and social media.
As a UFC Champion, Covington joined BC Game as a brand ambassador in 2024. This new role highlights Colby’s success in freestyle wrestling after his UFC career.
By joining forces, Covington will collaborate with BC Game on exclusive digital campaigns, interactive fan activations, and specialized sports entertainment content tailored for an international audience of gaming and sports enthusiasts. His dedication to competition mirrors BC Game’s ongoing drive to enhance its community-driven platform and provide premier sports betting experiences.
Elevating the fan experience
The renewed partnership with Covington forms part of BC Game’s broader strategy to connect with sports audiences through authentic, high-energy entertainment. As the platform continues its global expansion, engaging well-known athletes who embody high performance and resilience remains central to its brand identity.
Through this ambassadorship, fans and players will have access to unique behind-the-scenes content, co-branded promotions, and community events centered around major combat sports matchups throughout the year.
Industry context
Covington’s first ambassador deal with BC Game dates from 2024. On 20 February 2025, the two held a street charity event in Miami, where Covington handed out food and water to people experiencing homelessness, according to BC Game’s statement distributed through Cision.
BC Game was founded in 2017 and offers casino games, sports betting and community features. In a statement distributed through PR Newswire on 25 March 2026, the company said it held licences in several jurisdictions, including Anjouan, Nigeria, Kenya, Mexico and Tanzania.
The Covington signing comes 2 days after BC Game introduced Ali “Ako” Muhanned as CEO on 27 October. Earlier in October, the company said its BC Engine rewards programme had paid out more than $10m since its launch in April 2026. BC Game says it supports responsible gaming and lists its operating licences and player-protection tools on its website.
Ako’s first live session with players is planned for 7 November 2026 on Gosh.com.
