The Armenian lightweight becomes jack.com‘s first UFC athlete ambassador on a multi-year deal, six weeks after his camp’s $5.7 million bet on Justin Gaethje’s UFC Freedom 250 upset made headlines.
jack.com, a Curaçao-licensed crypto sportsbook and casino formerly known as Jackbit, has signed UFC lightweight contender Arman Tsarukyan as its first UFC athlete brand ambassador, on a multi-year, multi-million-dollar deal. Tsarukyan will front jack.com‘s marketing and content, with campaigns tied to his fight schedule and the platform’s UFC betting markets.
About Arman Tsarukyan
Tsarukyan is an Armenian mixed martial artist who competes in the UFC’s lightweight division, where he holds a record of 23-3, including a decision win over Charles Oliveira in a lightweight No. 1 contender bout. He has ranked among the division’s top title contenders for more than a year without yet getting a championship fight, and he is expected to get a title shot later in 2026. He is also active on X and Instagram, where he posts directly about his fights and bets.
Ambassador Role
As ambassador, Tsarukyan appears in jack.com content tied to his fight camps and UFC events. jack.com plans to build campaigns around his upcoming fights, including coverage of odds and results on its UFC betting markets. The platform’s social channels already featured Tsarukyan once this year: they shared footage of his camp’s Gaethje-bet win within hours of the June 14 result. jack.com said a series of fan activation campaigns tied to the partnership are already planned for the coming months, with further details to follow.
Existing Connection
At UFC Freedom 250 on June 14, 2026 (held on the South Lawn of the White House as part of the United States’ 250th-anniversary commemorations, with roughly 4,300 guests on-site and an estimated 85,000 more at a nearby public viewing area), someone in Tsarukyan’s camp placed a $1 million bet on Justin Gaethje at jack.com, at odds of roughly 5.70. Tsarukyan revealed the wager during a livestream with fellow fighter Deen The Great and boxing champion Adrien Broner, days before Topuria, then a roughly -500 favorite, defended his title against Gaethje. Gaethje stopped him in the fourth round. jack.com paid out $5.7 million on the ticket that night; all seven fights on the card ended by finish.
UFC CEO Dana White addressed the wager at the post-fight press conference, saying it had come from someone in Tsarukyan’s circle rather than Tsarukyan himself, in line with UFC rules that bar fighters from betting on their own events. Tsarukyan later said he was mid-flight, without internet access, when the result came in, and that he learned Gaethje had won only after landing. He has said he plans to buy Gaethje a new truck with part of the winnings. jack.com said discussions about a formal ambassador partnership with Tsarukyan’s camp began in the weeks following the payout.
A crypto sportsbook is a betting platform that settles wagers and payouts in cryptocurrency instead of, or alongside, traditional bank transfers. jack.com processes deposits and withdrawals in more than 20 cryptocurrencies, including Bitcoin, Ethereum, USDT, and Solana, with crypto payouts typically clearing within an hour of approval. That is the same infrastructure that let the $5.7 million Gaethje payout settle the night of the fight instead of after a multi-day compliance hold. The platform also offers live betting, a bet builder, full cash-out, and a VIP rakeback program with bonuses that carry no wagering requirements. The Tsarukyan signing follows that payout and expands jack.com‘s push into athlete marketing alongside its existing crypto sportsbook and casino offering.
About jack.com
jack.com is a crypto-first international sportsbook and casino, rebranded from Jackbit, operating under a Curaçao gaming license. It takes wagers on UFC, football, basketball, and other major sports worldwide, with payouts in both cryptocurrency and fiat. For current lines, account registration, and promotions, users can visit jack.com.
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