Yaspa, the award-winning fintech specialising in instant payments and identity solutions, today announces the appointment of Justin Fraser as its new Chief Revenue Officer.
Fraser joins Yaspa’s executive team at a pivotal moment of international expansion. He brings over two decades of commercial leadership experience across the payments ecosystem, having held senior leadership roles at industry players such as Cybersource, Visa and Paysafe.
With a career focused on navigating complex payment landscapes, he brings expertise in high-growth, regulated verticals, including iGaming, crypto, and fintech.
In his new role as CRO, Fraser will oversee Yaspa’s global commercial strategy, focusing on scaling the company’s Intelligent Payment platform,which combines open banking with AI-driven customer insights, across the UK, Europe, and North America.
Yaspa CEO James Neville said:
“We are thrilled to welcome Justin to the team during this period of rapid acceleration. His deep expertise in navigating complex regulatory environments and his proven track record in scaling payment solutions are invaluable assets as we expand our footprint in the US and beyond. Justin’s appointment further strengthens our leadership as we continue to help businesses lower costs, grow revenues, and enhance financial compliance through open banking.”
Justin Fraser said:
“Yaspa is at the forefront of the shift toward real-time payments. The company’s unique blend of open banking and AI-verified insights solves genuine friction for merchants, particularly in industries like iGaming. I am excited to join such an innovative team and look forward to driving the next phase of our commercial growth globally.”
Fraser will work closely with the recently bolstered US team, including the newly appointed US Sales Lead, Peter Kula, and US Senior Solutions Manager, Jackson Esoda.
This announcement follows a year of transformative growth for Yaspa, marked by the expansion of its workforce from 15 to 75 employees and the successful closing of a $12m investment round led by Discerning Capital. During this period, the company extended its global footprint with new operations in Atlanta and Leeds, while securing prestigious accolades including the 2025 Payments Award for Real-Time Payments Innovation and a position on the CB Insights Top 100 Fintech list.
Industry Perspective
Fraser’s appointment reflects Yaspa’s strategic focus on penetrating the North American payments market, where open banking adoption continues to gain momentum. His background with major payment processors including Paysafe and Visa positions him to address the unique challenges iGaming operators face with traditional payment rails.
The timing is significant as real-time payment solutions become critical infrastructure for regulated iGaming markets. Yaspa’s AI-driven platform addresses persistent operator pain points around payment friction, verification delays, and compliance costs—challenges that have historically impacted conversion rates and customer retention.
With Fraser overseeing commercial strategy alongside Yaspa’s expanded US leadership team, the fintech appears positioned to capitalize on growing operator demand for open banking alternatives. His experience navigating regulated verticals like iGaming and crypto will prove valuable as Yaspa scales its Intelligent Payment platform across multiple jurisdictions with varying regulatory frameworks.
