The award-winning fast-paced content provider continues its strategic expansion in Latin America with strategic hire
BETER, the award-winning provider of live streams, real-time data, and odds for esports and sports content, is doubling down on its push into the Latin American market with the appointment of Matias Tapia Gomez as LatAm Business Development Manager.
In his new role at BETER, Matias will drive the company’s expansion across Latin America, forging new partnerships with regional operators and aggregators. Based in Argentina, he will also manage relationships with existing partners to ensure they maximize the benefits of the provider’s next-gen content offering, while further strengthening BETER’s presence across the continent.
Matias is an experienced business development professional with a career spanning over two decades. For the last eight years, he has focused on the iGaming sector with strong expertise in the Latin American market, holding different positions at prominent companies such as Stats Perform, Altenar, and LSports, where he was instrumental in expanding their business operations.
BETER’s commitment to the region is backed by its robust regulatory standing. The company has necessary regulatory approvals to operate in major jurisdictions, including Peru and Argentina (specifically the City of Buenos Aires). This enables BETER to work directly with licensed operators, providing them with its esports and sports content tailored to the local market’s needs and players.
Chuck Robinson, Chief Revenue Officer at BETER, said:
“Latin America is a fast-moving market and one that has become incredibly important for BETER with our products already live with big-name operators in Argentina, Peru, Brazil, and beyond.
“We have bold and ambitious plans for the region, as our products are in increasing demand there, and Matias’ appointment as LatAm Business Development Manager will be a further catalyst for growth in the market and a significant step towards achieving the goals we have set.
“I’d like to officially welcome Matias to BETER and look forward to him contributing to our continued success in Latin America as the market evolves and grows at pace.”
Matias Tapia Gomez added:
“Fast-betting content is a must-have for operators targeting the Latin American market, and BETER is the go-to provider of this content.
“Our sports and esports offerings perform incredibly well with operators across the region, as they deliver the experiences players are seeking.
“As LatAm Business Development Manager, I look forward to making more operators aware of BETER’s award-winning offering, and helping them to enhance their proposition to players with content that’s proven to deliver for sportsbooks worldwide.”
Industry Perspective
BETER’s appointment of Matias Tapia Gomez reflects the intensifying competition among B2B suppliers for market share in Latin America’s rapidly expanding regulated iGaming sector. With Argentina, Peru, and Brazil implementing regulatory frameworks that favor licensed content providers, suppliers with established compliance credentials hold a distinct advantage in securing operator partnerships.
The focus on fast-betting content addresses a key market differentiator in LatAm, where mobile-first betting behavior and demand for in-play markets drive operator acquisition strategies. BETER’s esports and sports data offerings align with regional player preferences, particularly among younger demographics who favor quick-turnaround betting experiences.
Tapia Gomez’s background with Stats Perform, Altenar, and LSports brings valuable operator relationships and market knowledge to BETER’s expansion efforts. His Argentina base provides direct access to one of the region’s most active licensing jurisdictions, positioning BETER to capitalize on the continued rollout of provincial regulations across the country. This appointment signals BETER’s long-term commitment to establishing regional infrastructure rather than pursuing LatAm through remote sales operations.
