Key points
- PrizePicks signed NBA star Anthony Edwards to a multi-year brand ambassador deal on 7 October 2026.
- Edwards is the first NBA star to be a PrizePicks brand ambassador, according to the company.
- PrizePicks is presenting sponsor of Edwards’ Believe That Awards and will work with his production company, Three Fifths Media.
- The company will also support Edwards’ nonprofit, Don’t Follow the Wave.
PrizePicks signed NBA star Anthony Edwards to a multi-year brand ambassador deal, the Atlanta-based sports entertainment operator announced on 7 October 2026. Edwards is the first NBA star to hold the role at PrizePicks and will feature in its advertising and social media campaigns, according to the company’s release.
PrizePicks Anthony Edwards deal
Edwards is a former No. 1 overall pick and four-time All-Star. The release gave no financial terms. PrizePicks said the partnership begins with a sneaker campaign: a skit shows a purple colorway of his AE3 shoes, and PrizePicks players received early access to the shoes through the PrizePicks app. The skit answers a viral video from a rival that mocked the shoes, according to the release.
Joey Molko, SVP of Partnerships at PrizePicks, said in the announcement:
“We are honored to welcome one of the biggest stars in all of sports to the PrizePicks family.”
Joey Molko, SVP of Partnerships, PrizePicks
Edwards said in the same release that “teaming up with PrizePicks feels like an Atlanta homecoming.”
Believe That Awards and Three Fifths Media
PrizePicks will work with Three Fifths Media, a production company created by Edwards and Justin Holland, Co-Founder of AE5 Enterprises. Holland will serve as a Strategic Advisor on the partnership.
The first joint project is the Believe That Awards. PrizePicks is its presenting sponsor and runs a free-to-play game with a chance to win cash and autographed AE3 shoes. Comedian Druski, whose PrizePicks partnership has been extended, will appear in upcoming campaigns with Edwards.
Company and responsible gaming details
PrizePicks said it will support Edwards’ nonprofit, Don’t Follow the Wave, through its workplace development efforts. The release describes PrizePicks as headquartered in Atlanta, Georgia, and operating in more than 45 jurisdictions. It also says PrizePicks received iCAP accreditation from the National Council on Problem Gambling in 2025 and is the first and only fantasy sports operator to earn it.
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