Key points
- Better Collective launched Prediction Pro on 19 October 2026, a subscription for prediction market traders.
- The service compares Kalshi and Polymarket prices and adds forecasting tools, expert analysis and analyst trade tracking.
- It opens with a Midterms 2026 hub covering House, Senate and gubernatorial races.
- It is sold on its own or as an add-on to Action Network’s Action Pro subscription.
Better Collective A/S launched Prediction Pro on 19 October 2026, a subscription product that gives prediction market traders forecasting tools, expert analysis and analyst trade tracking. The Copenhagen-based sports media group said in a company announcement that the service compares prices from Kalshi and Polymarket.
What Prediction Pro includes
The service shows market information and side-by-side prices from Kalshi and Polymarket across sports, politics, economics and entertainment, according to Better Collective. Forecasting tools, expert analysis and analyst trade tracking are meant to help subscribers judge whether a market price looks right.
Subscribers also get daily expert analysis, a dedicated newsletter and access to a Discord community, the company said.
The first dedicated section is a Midterms 2026 hub covering House, Senate and gubernatorial races. Subscribers can compare model-estimated probabilities with current market prices ahead of the US midterm elections on 3 November.
How it is sold
Better Collective sells the product as a standalone subscription or as an add-on to Action Pro, the existing subscription from its Action Network brand. Subscription options are listed at predictionpro.com, according to the announcement. Better Collective’s release did not state prices.
Better Collective’s prediction markets push
The launch follows Better Collective’s expansion into prediction markets announced on 19 March 2026. The company already covers the sector through Action Network and VegasInsider and runs a paid media business that connects users with prediction market platforms, it said.
“Across our media brands and Paid Media business, we already connect audiences with prediction markets.”
Jesper Søgaard, Co-Founder and Co-CEO, Better Collective
Søgaard said the product builds on that presence and on the company’s subscription experience at Action Network. He described the product as an opportunity for Better Collective to reach new audiences.
Better Collective is listed on Nasdaq Stockholm and Nasdaq Copenhagen under the ticker BETCO. Its brands include Action Network, HLTV, FUTBIN, AceOdds, Playmaker HQ, The Nation Network and Bolavip. EpicWins covers the prediction markets sector in its own section.
Next steps
The US midterm elections take place on 3 November, when voters elect the House, a share of the Senate and governors in several states. Better Collective has not announced subscriber targets or further features.
