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Bragg Gaming Group has appointed Morten Tonnesen as Chief Operating Officer and promoted Garrick Morris to Executive Vice President of Global Content, U.S. and Canada, completing what the company describes as the final phase of an organisational realignment that began with its January 2026 restructuring.
The two moves are effective immediately. Tonnesen will lead the company’s operational and AI transformation agenda, while Morris takes primary responsibility for content expansion across the U.S., Canada, and global markets.
Content growth driving the changes
Bragg’s global content business grew 76% in Q4 2025 compared to the same period a year earlier, and 69% for the full year. That performance underpins the strategic rationale for the appointments. Full-year revenue came in at €106.1m, with adjusted EBITDA of €16.6m at a 15.6% margin — both record figures, though the company guided lower for 2026.
CEO Matevž Mazij framed the hires around a target of becoming what he called iGaming’s first genuinely AI-first company.
“I’m thrilled to welcome Morten to Bragg and congratulate Garrick on his promotion. Both leaders are highly qualified, bringing extensive iGaming expertise that will be vital as we embark on our next chapter: becoming a global B2B leader in Content, Engagement, and Infrastructure and what we believe will be iGaming’s ‘AI-First’ company. Our cutting-edge tech stack has moved beyond the investment phase and is now a proven cash generator engineered for horizontal scaling.” — Matevž Mazij, CEO, Bragg Gaming Group
Tonnesen’s mandate: the Bragg AI Brain
Tonnesen’s appointment centres on the “Bragg AI Brain” initiative, the company’s internal AI programme. Bragg has set two specific 2027 targets tied to it: AI-enhanced products standard in over 90% of new game launches, and AI integrated into more than three-quarters of operational workflows.
Tonnesen brings 17 years of iGaming and technology experience. Before joining Bragg, he served as Chief Growth Officer at Xtremepush, an AI-powered CRM and loyalty marketing provider. Prior to that, he was Chief Commercial Officer at Shape Games, which was subsequently acquired by Kambi. Earlier in his career, he co-founded sports betting operator BetWarrior, now a significant LatAm player, and spent six years at PokerStars.
“It has been captivating to watch the scale, scope and speed with which Bragg is already building the Bragg AI Brain and, thereby, transforming itself into an AI-first company. With Bragg navigating a combination of increasingly complex regulatory compliance requirements and recent tax headwinds in the Netherlands and other regions, exciting new emerging market opportunities in the U.S. and elsewhere, and potential consolidation in the overall global iGaming and Prediction markets, my near-term focus will be squarely on helping steer the Bragg AI Brain toward protecting the Company’s cash runway and driving its EBITDA growth.” — Morten Tonnesen, COO, Bragg Gaming Group
Morris on North America and prediction markets
Morris joined Bragg in May 2024 as Senior Vice President Commercial for the U.S. and Canada. His promotion to EVP reflects the company’s view that North American content expansion is its primary growth engine over the next two years.
Before Bragg, Morris served as Chief Operating Officer at Digital Gaming Corporation and held operational roles at Microgaming and Derivco. He holds a Bachelor of Economics from Stellenbosch University.
“Since I first joined Bragg in May 2024, we have significantly expanded our U.S. content footprint through the launch of our newest games, Remote Gaming Server technology, and Player Account Management platform. I look forward to working with the team to help further accelerate growth, including via our planned strategic entrance into the Historical and Live Racing, and Prediction markets segments, with the aim of enhancing value for our shareholders.” — Garrick Morris, EVP Global Content U.S. and Canada, Bragg Gaming Group
Prediction markets ambition
Both appointments come with explicit references to prediction markets as a near-term target segment. Bragg describes itself as positioned to be “the sole B2B provider operating at the convergence of iGaming, Sports, and Predictions” — a claim that reflects growing operator interest in the space as major U.S. operators move to build prediction market infrastructure.
Historical and Live Racing is named alongside prediction markets as an adjacent vertical the company intends to enter, though no timeline or partner announcements accompanied today’s release.
Bragg is listed on both the NASDAQ and TSX under the ticker BRAG and holds licences in over 30 regulated markets across the U.S., Canada, Europe, and LatAm.
Source: Bragg Gaming Group
