Aristocrat Leisure Limited has acquired Gaming Analytics, Inc, a US-based provider of AI-powered tools for real-time player analytics, slot optimization, and marketing automation. The financial terms of the deal were not disclosed.
Acquisition Expands Aristocrat’s Data and Analytics Offering
Gaming Analytics develops technology designed to operate alongside traditional casino management systems, giving land-based operators tools for real-time data collection, personalized player engagement, and marketing automation. Its scalable platform integrates with existing infrastructure, allowing casino operators to engage more effectively with their players without replacing core systems.
The acquisition strengthens Aristocrat’s capabilities in platform operations for land-based casinos, addressing growing operator demand for data-driven player engagement solutions.
Team and Leadership Transition
Gaming Analytics CEO Kiran Brahmandam and a team of more than 30 professionals — operating across the United States, Spain, India, and Canada — have joined Aristocrat as part of the transaction. Brahmandam has assumed the role of Managing Director, Gaming Analytics, within Aristocrat. The company will continue supporting its existing customer base following the transition.
Source: Aristocrat Leisure Limited
