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Excerpt: Super Technologies, the group behind Superbet, has agreed to acquire Maxbet Online Romania, creating the country’s most powerful multi-brand gambling operator. Announced on 13 February 2026, the deal still requires sign-off from Romania’s Competition Council, but the strategic intent is clear: Super is moving to lock in market leadership at home as CEE competition intensifies.
What’s Happening
Super Technologies has signed an agreement to acquire Maxbet Online — a Romanian sportsbook and online casino brand founded in 2015 — along with its EU licensing entity, Maxbet Malta. The two companies had previously operated independently within Romania’s regulated market. Financial terms remain confidential.
Once approved by Romania’s Competition Council, Maxbet Online’s operations and customer base will be integrated into the Super entertainment platform. Existing Maxbet Online customers will see no service disruption in the interim.
Adam Lamentowicz, Chief Commercial Officer CEE at Super, explained the rationale:
“The acquisition of Maxbet aligns with our consolidation strategy in the CEE region and strengthens our ability to build a competitive entertainment ecosystem tailored to the expectations of customers in each market.”
Manuel Bauer, CEO of Maxbet Online, added:
“Romania is one of the most competitive gaming markets in Europe, and reaching this point reflects a period of focused execution. Integration into the Super Group marks the next phase of that evolution.”
Why It Matters
Romania’s iGaming market was valued at €752.8 million in 2024 and is on track to hit €1 billion by 2029. It is one of the fastest-growing regulated gambling markets in the EU, with over 50 active licences and a player base of nearly 3.7 million online users — and it has become one of the most actively contested markets in Europe for M&A.
By bringing Maxbet Online under the Superbet umbrella, Super now controls two of the country’s best-known brands across online and retail channels. The company already operates more than 1,200 land-based betting outlets in Romania. Maxbet Online adds a differentiated digital and hall-gaming customer base on top of that.
The deal also comes at a significant regulatory moment. Romania raised its online GGR tax from 21% to 30% in August 2025, and the government is actively debating further reforms — including raising the minimum gambling age to 21 and overhauling advertising rules. Larger, better-capitalised operators are better equipped to absorb those changes without disruption.
Super’s backing is strong: Blackstone is a minority investor following a €175 million stake in 2019, and the group completed a €1.3 billion refinancing in 2025. Operations span Romania, Poland, Serbia, Belgium, and Brazil.
Source: Super Technologies
