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Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) has extended its comprehensive Player Account Management (PAM) platform and turnkey solution agreement with Senator Group, a leading online casino operator in Croatia.
The four-year extension will see Bragg continue delivering its full-service offering to Senator Group, including the PAM platform, an extensive library of proprietary, exclusive and aggregated casino content, the award-winning Fuze™ Player Engagement tools, and fully managed marketing and operational services.
Strategic Position in Croatian Market
The partnership strengthens Bragg’s position as a leading B2B supplier in Croatia’s regulated iGaming market. The collaboration demonstrates Bragg’s comprehensive capabilities as an established partner for content delivery, distribution, and premium engagement tools in the Southeastern European region. Following the success in Croatia, the relationship is expected to expand into additional emerging markets, further supporting Senator Group’s regional growth strategy.
AI-Driven Compliance Solutions
In alignment with Bragg’s “AI-First” strategic initiatives and its partnership with Golden Whale, the company is developing technology to support operators in meeting anticipated regulatory changes in Croatia. Through the “Bragg AI Brain” and technical collaboration with Golden Whale, Bragg currently offers predictive modelling for monitoring player behaviour, with plans to roll out additional predictive modelling-based products in the future.
The PAM platform includes features designed for hyper-personalization, which may assist operators in maintaining player engagement within the parameters of Croatia’s proposed restrictions. Utilizing AI-driven data, the platform enables delivery of targeted content to specific player segments, facilitating retention strategies that remain compliant with local “moderate marketing” standards.
Industry Leadership Comments
Matevž Mazij, Chief Executive Officer for Bragg Gaming Group, commented:
“Securing this PAM and full turnkey solution extension with Senator Group is a strategic milestone for Bragg, establishing a strong position as an iGaming supplier in Southeastern Europe. We are focusing our efforts on supporting premier partners in high-growth regulated markets, and Croatia represents a major European opportunity. This partnership is a testament to the power of our complete platform, content, and player engagement ecosystem, and we are confident in Senator Group’s ability to grow.”
Dimitar Deskoski, Chief Executive Officer of Senator Croatia, said:
“Bragg has proven to be an invaluable partner, and the fact that we have decided to extend the agreement is an indication of success and underscores our vision and their platform’s proven ability to deliver market-leading results.”
About Bragg Gaming Group
Bragg Gaming Group is a publicly-traded gaming technology and content supplier listed on NASDAQ and TSX. The company provides turnkey solutions including PAM platforms, proprietary and aggregated content, and player engagement tools to licensed operators in regulated markets worldwide.
Source: Bragg Gaming Group
