Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has further expanded its footprint in the United States after partnering with PlayStar to deliver a curated selection of top-performing and newly launched titles to players in New Jersey.
Following the agreement, Greentube content has officially launched with PlayStar, marking another key milestone in the supplier’s North American growth strategy.
As part of the integration, PlayStar players can now enjoy a lineup of Greentube’s newest releases, including Piggy Prizes™: Wand of Riches™ 2, Firecracker Frenzy™: Empress Wealth, and Starlight Jackpots™: Odds of the Gods.
In addition, a selection of Greentube’s top-performing US classic titles have been rolled out, featuring Charming Lady’s Boom, Silver Lux Big Win Spinner, and Thunder Cash™ – Dolphin’s Pearl™.
These games were chosen specifically for their strong resonance with American audiences and consistent performance across regulated US markets.
Since entering the US in 2021, Greentube has made remarkable strides in delivering tailored, high-quality content to new audiences and local players.
The latest partnership reinforces Greentube’s ongoing commitment to providing high-quality content tailored to US player preferences, while supporting PlayStar’s ambition to deliver a premium, engaging casino experience in the Garden State.
Patryk Igras, Sales and Key Account Manager at Greentube, said:
“This strategic partnership marks a significant milestone in Greentube’s ongoing expansion in the US, bringing a diverse portfolio of trusted, high-quality online gaming content to PlayStar’s growing player base.
“Together, we aim to elevate the gaming experience in New Jersey by delivering innovative titles, seamless gameplay, and a strong commitment to responsible entertainment.”
Duncan Hamilton, Director of Gaming Operations at PlayStar, said:
“Greentube has built a strong reputation in the US for delivering high-quality, engaging titles, and we’re thrilled to bring their games to our players in New Jersey.
“This partnership supports our mission to provide a premium, curated casino experience, and we’re confident that Greentube’s content will be a standout addition to our portfolio.”
Industry Perspective
Greentube’s partnership with PlayStar reflects the intensifying competition among European suppliers establishing distribution networks in regulated US markets. Since launching US operations in 2021, the NOVOMATIC Digital Gaming division has methodically built operator relationships across multiple jurisdictions, with New Jersey representing a critical market given its mature regulatory framework and high player engagement levels.
The content selection reveals Greentube’s localization strategy, balancing new releases like Piggy Prizes™: Wand of Riches™ 2 with proven US performers such as Thunder Cash™ – Dolphin’s Pearl™. This approach acknowledges that successful US market penetration requires understanding regional player preferences rather than simply deploying European-facing content.
For PlayStar, securing Greentube content strengthens its competitive position in New Jersey’s crowded online casino market, where content differentiation drives player acquisition and retention in an increasingly saturated operator landscape.
