Kiron Interactive has named Rob Peché as Global Head of Sales.
Rob has a stellar track record of over 20 years in the industry, having held senior commercial roles with some of the industry’s most respected names including Evolution, Sportradar, OKTO, SG Gaming, William Hill and Gala Coral.
As Global Head of Sales at Kiron Interactive, Rob will be responsible the company’s continued global expansion into new markets as well as further consolidating its position in existing markets. Under his leadership Kiron plans to accelerate is expansion into regulated markets where it has secured licences to operate in. Rob will report directly to Co-CEO, Steven Spartinos.
Steven Spartinos at Kiron Interactive, said: “I’d like to give a warm welcome to Rob, who joins the Kiron team as Global Head of Sales. Rob is a distinguished and experienced commercial executive, and joins Kiron at a pivotal moment for the business as we continue to strengthen our position in key markets.
“After an extensive search, Rob was a clear front runner for the job, and I am excited to bring him on board to drive our ambitious growth expansion plans during the current year and thereafter.”
Rob Peché, Global Head of Sales at Kiron Interactive, added: “Kiron has built a reputation for high quality content that players trust and operators rely on. I am joining at a point where virtual sports continue to justify their place as a must have element in every successful content portfolio. My focus is simple. Strengthen our existing partnerships, open the right new doors, and make sure Kiron continues to set the benchmark for quality, reliability, and relevance across regulated markets.”
Industry Perspective
Rob Peché’s appointment to Kiron Interactive signals the virtual sports provider’s strategic push into regulated markets during a critical growth phase. With two decades of experience at Evolution, Sportradar, and William Hill, Peché brings invaluable relationships and market knowledge to accelerate Kiron’s expansion.
Virtual sports content has evolved from a supplementary offering to an essential portfolio component for operators. Kiron Interactive’s focus on regulated markets aligns with the industry’s shift toward compliance-first expansion strategies, positioning the company to capture market share as new jurisdictions open.
