Gaming Corps – a publicly-listed game development company based in Sweden, has announced a landmark content partnership with BetMGM, a leading iGaming and sports betting operator, marking BetMGM as the first partner to bring Gaming Corps’ full portfolio to players in Ontario. The exclusivity will run for an initial period before the portfolio is rolled out more widely in the market.
The agreement brings BetMGM players in Ontario the full force of Gaming Corps’ premium line-up, from blockbuster titles like 3 Pigs of Olympus and Gates of Hellfire to signature mechanics including the adrenaline-fuelled A-MAZE-CADES™ and instant-win Smash4Cash™ series.
Available at BetMGM Casino, the portfolio also features the innovative X-MY-WAY™ challenge, as seen in Hoop Champion and Golf Champion, which introduces new layers of interactivity and personalised gameplay experiences.
Adam Pentecost, Chief Revenue Officer at Gaming Corps, said:
“Ontario has quickly become one of the most exciting regulated markets in North America, and we’re thrilled to be making our debut with BetMGM as our first operator partner in the province. The opportunity to launch with such a high-profile brand, on an exclusive basis, allows us to showcase our content to an engaged player base and demonstrate the unique experiences we can deliver. This is an important milestone in our North American expansion strategy, and we look forward to seeing how Ontario players respond to our portfolio.”
Oliver Bartlett, Vice President of Gaming at BetMGM, said:
“Exclusivity matters because it gives our players something they can’t find anywhere else and sets us apart in a competitive market. Gaming Corps’ engaging and interactive content portfolio is a fantastic addition to BetMGM Casino.”
Industry Perspective
This exclusive partnership highlights Ontario’s growing importance as a strategic entry point for European game developers targeting North American markets. Since launching its regulated iGaming framework in April 2022, Ontario has attracted significant B2B investment, with content providers viewing the province as a testing ground for broader Canadian and US expansion.
Gaming Corps’ decision to grant BetMGM temporary exclusivity reflects a calculated market entry strategy. Exclusive launch periods allow operators to differentiate their content offerings in competitive markets while giving suppliers concentrated exposure with established player bases. For BetMGM, securing first-mover access to Gaming Corps’ portfolio strengthens its position in Ontario’s operator market, where content differentiation drives player acquisition.
The partnership brings Gaming Corps’ distinctive mechanics—including A-MAZE-CADES™ and X-MY-WAY™ to a regulated North American audience for the first time. As Ontario’s market matures, operator demand for differentiated content with proven European performance continues to drive cross-Atlantic partnership activity between Scandinavian developers and North American operators.
