Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said: “We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said: “This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favorite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for blockbuster hit Reactoonz 100, which instantly become the biggest game launch of the year for the company.
Industry Perspective
This partnership underscores the continued consolidation of tier-one content providers within the UK’s highly regulated online casino market. Play’n GO’s integration with Ivy Casino, a brand that launched in 2024, reflects the supplier’s strategy of partnering with newer operators who prioritize compliance and player protection alongside premium content.
The UK market remains one of the most competitive and heavily regulated jurisdictions globally, with operators increasingly differentiating through exclusive content deals and partnerships with established studios. Play’n GO’s portfolio, anchored by proven performers like Book of Dead and the Legacy of Dead series, provides Ivy Casino with immediate access to titles that have demonstrated strong player engagement across multiple markets.
For Play’n GO, the deal reinforces its position as a leading content supplier in the UK iGaming sector, where regulatory compliance and responsible gaming standards are critical to long-term operational success.
