– Southampton fans wins 8,000 thanks to Midnite’s ‘Brace Yourself’ campaign
– ‘Brace Yourself’ gives Southampton fans the chance to win cash if a Saints players scores a twice in a home league match
– £1,000 is added to the pot after each league game at St Mary’s
– Taylor Harwood-Bellis’ brace against Leicester bagged Anita Wyeth the prize
– Midnite will match the winning prize total with a donation to the Saints Foundation
Fast-growing sportsbook Midnite has given away £8,000 to a lucky Southampton supporter after Taylor Harwood-Bellis netted a brace against Leicester on Tuesday night.
Harwood-Bellis’ goals secured all three points for Southampton, a fourth win from four for interim manager Tonda Eckert and £8,000 in cash for season ticket-holder Anita Wyeth, who won the ‘Brace Yourself’ cash prize.
The campaign was launched at the beginning of the season with Midnite adding £1,000 to the pot for every league match at St Mary’s. Fans enter by scanning QR codes around the stadium ahead of kick-off in anticipation of a Saints player scoring twice in 90 minutes.
Midnite have ramped up their marketing activity this season, becoming Southampton’s official training kit partner as well as taking up front-of-shirt sponsorship of Sheffield United where the ‘Brace Yourself’ campaign is also available to the Bramall Lane faithful.
The rapidly expanding sportsbook has placed the clubs’ supporters at the heart of their marketing campaigns with further fan engagement activities throughout the 2025/26 season already.
Back in September Midnite organised travel for 100 Southampton supporters heading to Bramall Lane to take on Sheffield United. They also offer two lucky Sheffield United season ticket holders a ‘premium match experience’ upgrade for every home game.
Commenting on the big win, Anita said:
“I can’t believe I won! As a season ticket holder, I’ve been aware of Midnite’s ‘Brace Yourself’ campaign and have entered at each home match this season. To win it the first time we’ve managed to score a brace is amazing.
“It’s great to see a sponsor giving back to the fans. I’m so happy to have won.”
Midnite will match all prize pot winnings in a donation to Saints Foundation.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“One of the reasons we created ‘Brace Yourself’ was to give supporters that extra buzz on a home matchday and we’re delighted to have our first winner of the season.
“Anita will take home £8,000 with £1,000 being placed in the pot for the next St Mary’s home game.
“It’s great to see Southampton’s upturn in form and we’ll be keeping our fingers crossed for another ‘Brace Yourself’ winner soon.”
Greg Baker, Chief Revenue Officer at Southampton Football Club, added:
“It’s fantastic to be working with Midnite on this and the many other fan-led pieces that they have activated since the start of the season. To be able to provide such a great opportunity for our fanbase, and in particular Anita as our lucky winner, while also supporting Saints Foundation is really special.”
