Table of Contents
The market entry represents Evoplay’s first certified partnership in the United States and forms part of the company’s broader North American expansion strategy. The move follows the studio’s launch in the Canadian market in March 2025, when it secured an Ontario license.
Evoplay brings operational experience from markets across Europe, Asia, and Latin America to American lottery operators. The studio’s portfolio emphasizes mobile-first design and high-performance gameplay mechanics developed through its established track record in international markets.
North American Market Expansion
The DC Lottery partnership establishes Evoplay’s presence in the US lottery sector and creates a foundation for potential additional partnerships with American lottery operators. The company’s entry into both Canadian and US markets during 2025 demonstrates sustained momentum across North America.
The launch of Adrenaline Rush—an instant game format—provides DC Lottery with content designed for player engagement and commercial performance. The game incorporates Evoplay’s approach to instant lottery products developed through its experience in regulated markets globally.
Executive Commentary
Entering the US lottery-regulated market marks a defining moment for Evoplay. It’s a step we’ve prepared for carefully, and we’re excited to finally bring it to life.
Launching Adrenaline Rush with the DC Lottery not only secures our foothold in the high-potential North American region but also creates a clear path for scalable growth. This move sets a strong foundation for our next stage of global expansion, as we continue building products that meet the highest standards and deliver real value to players and partners worldwide.
Ivan Kravchuk, CEO at Evoplay, commented on the market entry.
Company Growth Strategy
The US lottery market entry aligns with Evoplay’s global expansion objectives and positions the studio to pursue additional opportunities in North American lottery jurisdictions. The company’s certified partnership model with the DC Lottery provides a regulatory framework that could support future market expansion efforts.
Evoplay’s international presence spans multiple continents, with established operations in European, Asian, and Latin American markets. The addition of North American lottery markets to the company’s operational footprint represents continued geographic diversification of its content distribution.
Source: Evoplay
