The collaboration will see Broadway Platform integrate BETBY’s sportsbook solutions, Betby Games esports feed, and AI Labs technology across its digital properties.
Broadway Platform gains access to BETBY’s sportsbook, which offers extensive sports coverage including traditional sports, esports, and in-house virtual sports simulations. The agreement strengthens Broadway’s position in global markets, particularly in Asia, where the company has been adapting products to align with regional preferences.
The deal includes Betby Games, an esports content feed providing continuous live action across 25 sports simulations, alongside AI Labs—a suite of tools designed to support real-time insights, personalisation, and risk management for operators.
Broadway Platform receives additional support from SPRIBE, an iGaming company recognised for mobile-first gaming products. SPRIBE’s involvement underscores the strategic ambition behind the partnership, connecting established sportsbook capabilities with next-generation online gaming experiences.
Stefanos Karakidis, Business Development Director at BETBY, commented on the agreement:
"We are delighted to partner with Broadway Platform, a company with an outstanding reputation in both B2C and B2B operations. By integrating our sportsbook, Betby Games, and AI Labs, Broadway is set to improve its offering and deliver a next-level experience to its customers. This partnership reflects our shared vision of growth, innovation, and market leadership."
Giorgi Tsutskiridze, Chief Commercial Officer at Broadway Platform, shared his perspective:
"Working with BETBY marks an important step for us as we extend our global footprint. Their technology, depth of content, and AI-driven tools provide us with the flexibility and scale needed to deliver a top-tier betting experience. We are confident this collaboration will create significant opportunities for growth."
The partnership positions both companies to pursue expansion opportunities in regulated and emerging markets, with Broadway Platform set to deploy BETBY’s full product suite in the coming months.
