Business Strategy Sportradar Completes IMG ARENA Acquisition, Expands Global Sports Betting Rights Portfolio Marta SanderNovember 3, 2025070 views Sportradar Group AG (NASDAQ: SRAD) has completed its acquisition of IMG ARENA and its global sports betting rights portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC. The acquisition strengthens Sportradar's position as a technology and content provider in major global sports, including soccer, tennis, and basketball. Table of Contents Financial StructureLeadership CommentaryAbout Sportradar The closing represents a major step in Sportradar’s growth strategy, differentiating its market position in the most widely bet-upon sports worldwide. The acquired portfolio includes relationships with more than 70 rightsholders, delivering approximately 38,000 official data events and 29,000 streaming events across 14 global sports on six continents. With this addition, Sportradar’s sports coverage now exceeds 1 million matches annually. The acquisition will expand the company’s content distribution capabilities and accelerate product development. Sportradar plans to integrate and monetize these rights across its technology platform and client network. Financial Structure The transaction follows a unique structure in which Sportradar is not required to provide financial consideration. Instead, the deal includes total financial consideration to Sportradar of $225 million, comprised of approximately $122 million in cash prepayments by the seller to certain sports rightsholders and approximately $103 million payable to Sportradar. The payments to Sportradar, subject to customary purchase price adjustments, will be made over a two-year period. The acquisition is expected to be accretive to Sportradar’s adjusted EBITDA margins and free cash flow conversion while accelerating the company’s revenue, adjusted EBITDA, and free cash flow growth. Leadership Commentary “We are pleased to complete the acquisition of IMG ARENA. This marks a significant milestone for Sportradar expanding our access to premium sports content that strengthens and complements our already robust global portfolio and capabilities. With this, we are uniquely positioned to deliver even more immersive, data rich experiences to our clients, partners and fans around the world while accelerating innovation at scale across the global sports ecosystem.” — Carsten Koerl, Chief Executive Officer, Sportradar About Sportradar Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media, and betting industries, the company provides sports federations, news media, consumer platforms, and sports betting operators with solutions to help grow their business. With deep industry relationships and expertise, Sportradar safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment. For more information, visit http://www.sportradar.com. Source: Sportradar