B2B

B2B related

Flutter Brazil’s Betnacional Unveils “Put That Passion Into Play” Campaign

Betnacional has launched “Bota essa paixão pra jogo” (“Put that passion into play”), a new brand communication platform developed in partnership with creative agency Galeria.ag, targeting Brazilian football fans throughout the first half of 2026. The initiative marks Galeria.ag’s debut as lead agency for Betnacional and Betfair in Brazil, a role the agency assumed at the end of 2025 within Flutter Brazil’s integrated marketing structure.

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Brazil Opens B2B Licensing Consultation as SPA Moves to Regulate Suppliers

Brazil’s Secretariat of Prizes and Betting (SPA), operating under the Ministry of Finance, has opened a formal public consultation on new regulatory requirements for B2B service providers operating within the country’s fixed-odds betting market. The consultation, launched on February 4, 2026, signals a significant shift in Brazil’s regulatory posture — moving beyond operator licensing to bring the full supply chain under direct government oversight.

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IAGR Names Kevin Mullally as Its First-Ever Chief Executive

The International Association of Gaming Regulators (IAGR) has appointed Kevin Mullally as its inaugural Chief Executive Officer. Mullally, who most recently served as CEO of the UAE General Commercial Gaming Regulatory Authority (GCGRA), steps into the newly created role as the organisation expands its global influence and takes on an increasingly complex regulatory agenda.

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