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New Facility to Serve Regulated LATAM Markets
The studio, delivered and operated by ARRISE, has been established to serve regulated markets in Latin America seeking premium live casino products tailored to local audiences. The project represents an investment of more than $15 million and is expected to create over 1,500 jobs in Colombia.
The Bogotá site will host more than 100 tables offering Pragmatic Play’s core live casino titles, including roulette and blackjack. All games are adjusted to local market preferences and hosted by Spanish and Portuguese-speaking dealers. Both network and dedicated tables will be available with Smart Studio technology, allowing operators to customize branding and presentation.
In addition to classic table games, the studio will supply localized versions of existing international titles such as Mega Roulette. Pragmatic Play also plans to introduce new live game shows in 2026 as part of its broader product roadmap for the region.
Supporting Regional Growth Through Localized Content
"We are very proud to unveil this new studio – a cutting-edge facility that goes far beyond premium live casino content. With localised games, native-speaking dealers, flexible branding options, and full regulatory alignment, it stands as a clear example of our commitment to helping operators deliver truly authentic, player-centric live casino experiences across Latin America."
Paul Dever, Chief Executive Officer at ARRISE
"This new live casino studio in Colombia represents a major milestone in our native content expansion strategy across Latin America. We’ve long recognised the immense potential of the region and remain committed to delivering premium, localised experiences tailored to the needs of each market. By working closely with our trusted operator partners, we aim not only to support their growth with best-in-class content, but also to continue expanding our presence and forging new, impactful relationships throughout LATAM."
Irina Cornides, Chief Operating Officer at Pragmatic Play
The studio forms part of Pragmatic Play’s ongoing expansion strategy in Latin America, where the company has been building its presence across multiple regulated jurisdictions. The facility’s focus on Spanish and Portuguese-speaking dealers and region-specific game customization reflects the company’s approach to meeting local market requirements.
Source: Pragmatic Play
