Business Strategy Soft2Bet Launches Swiper, Romania’s First Social Media-Inspired Casino Platform Marta SanderOctober 6, 2025040 views Soft2Bet has launched Swiper, Romania's first online casino built around the swipe-driven design of social media apps. Designed for mobile users, Swiper blends intuitive navigation with casino gaming, making it easy for players to browse, choose, and enjoy thousands of titles with a simple swipe. Table of Contents MEGA Technology Powers Personalized Gaming ExperienceAbout Soft2Bet The product embraces a rising trend that brings together casino entertainment and mobile gaming dynamics — fast, engaging, and tailored to today’s digital habits. At the heart of the project is short-form video content, a format familiar to all mobile users, which improves interactivity and keeps the experience dynamic and immersive. With over 75% of global users engaging with mobile applications for entertainment, Swiper meets players where they already are. Its interactive interface replicates intuitive gestures from known social apps, enabling users to effortlessly explore and customize their gaming universe. The design caters to the mobile-native generation and reflects a keen awareness of evolving digital user behavior. MEGA Technology Powers Personalized Gaming Experience Fully powered by Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, Swiper redefines user engagement, creating immersive, personalized interactions with every swipe. MEGA, developed entirely in-house by Soft2Bet, represents an independent technology dedicated to improving traditional gaming experiences with missions, challenges, and quests that encourage players to stay engaged for longer, increasing screen time and lifetime value. The launch in the Romanian market builds upon Soft2Bet’s recent success with Don.Ro, a brand that was recently recognized as the “Best Launch of the Year 2024” at the 12th Meeting of Gambling Professionals by Casino Inside magazine. Using the same powerful technology stack that propelled Don.Ro to prominence, Soft2Bet demonstrates how its platform excellence consistently translates into compelling new market entries. “As a front-runner in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate,” said Yoel Zuckerberg, Chief Product Officer at Soft2Bet. “Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights, and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.” About Soft2Bet Soft2Bet is a B2B and B2C iGaming platform provider offering turnkey and white-label solutions to operators worldwide. With over 19 global licenses and a portfolio of award-winning brands, Soft2Bet combines advanced technology, gamification tools, and market expertise to deliver gaming experiences across multiple regulated markets.