Announcements Marketing Decoded: iGaming Interview Series ICE Barcelona Martin NevisPublished: February 4, 2026 Updated: February 6, 2026061 views Exclusive interview series presented by Excellent Expo features top CMOs and marketing leaders from major iGaming B2B providers Exclusive interview series presented by Excellent Expo features top CMOs and marketing leaders from major iGaming B2B providers iGaming Real Talk and iGaming Republic announce the launch of “Marketing Decoded,” an exclusive interview series presented by Excellent Expo that spotlights the iGaming industry’s leading marketing minds from ICE Barcelona 2026. The project took place last week at ICE Barcelona, which ran from January 19-21, 2026 at Fira Barcelona Gran Via. Marketing Decoded features seven in-depth interviews with Chief Marketing Officers and marketing leaders from large B2B providers, exploring the latest marketing trends shaping the iGaming industry in 2026. The interview lineup features an impressive roster of industry leaders, including Märit von Stedingk (Alea), Yaroslava Romaniv (GR8 Tech), Valentina Bagniya (SOFTSWISS), Elen Atanesyan (18Peaches), Tereza Melicharkova (Elantil), Irina Veselkova (Endorphina), and James Bennett (EveryMatrix). Surya Palli, Creator & Podcast Host of iGaming Real Talk, commented: “This is a unique opportunity to capture the collective wisdom of our industry’s marketing innovators at one of the most important events on the iGaming calendar,” said Palli. “Marketing Decoded will provide actionable insights that professionals can apply to their own strategies.” Bianca Mathe, CEO & Publisher of iGaming Republic, said: “I love this project because it stems from our marketing experience in the B2B iGaming space,” said Mathe. “It is exhilarating to hear the behind-the-scenes stories of the marketing people. They are not given enough credit, and ICE Barcelona was a true display of marketing creativity that needs to be celebrated.” Marketing professionals, B2B providers, and industry decision-makers are encouraged to follow the series for insights into emerging marketing trends, proven strategies, and expert perspectives from the industry’s most innovative leaders. Jakub Dębczyński, CEO of Excellent Expo, added: “At Excellent Expo, we understand that great exhibitions are built on compelling stories and strong brand visibility,” said Dębczyński. “Supporting Marketing Decoded aligns perfectly with our mission to help brands create memorable experiences at trade shows. We’re proud to support this initiative that brings the industry’s brightest marketing minds together and shares their insights with the broader iGaming community.” The collaboration brings together two powerful media forces in the iGaming space. iGaming Real Talk, a leading podcast known for its authentic conversations with industry leaders, reaches 8,000 to 12,000 viewers per episode across multiple platforms. With Surya Palli’s 24,000 LinkedIn followers generating 250,000+ impressions in the last 90 days and a WhatsApp community of 300+ verified members growing weekly, the platform has become a trusted voice in the iGaming space. iGaming Republic, established in September 2025 under the leadership of CEO and Publisher Bianca Mathe, is an emerging media hub that attracts 3,000 unique website visitors monthly and has generated over 500,000 impressions in the past 100 days across its platforms. About Excellent Expo Excellent Expo is a leading exhibition stand design and construction company based in Poznań, Poland, specializing in creating exceptional trade show experiences for global brands. Founded in 2013, the company has built a strong reputation across European markets for delivering high-quality, innovative exhibition stands and comprehensive event solutions. Learn more at: excellent-expo.eu and on LinkedIn. About iGaming Real Talk iGaming Real Talk delivers authentic conversations with iGaming industry leaders through its podcast, WhatsApp community, and multi-platform content distribution. With a focus on real insights and actionable knowledge, the platform has become a trusted voice in the iGaming community. Learn more at: igamingrealtalk.com. About iGaming Republic iGaming Republic is an emerging media hub featuring breaking news, industry insights, and connections across the iGaming world. With a strong team backed by over 25 years of iGaming experience, the platform delivers comprehensive media distribution and industry analysis. Industry Perspective The Marketing Decoded series addresses growing demand for B2B marketing expertise within the iGaming sector. As trade show competition intensifies and digital marketing costs rise, CMOs face pressure to demonstrate measurable ROI from events like ICE Barcelona. The collaboration between iGaming Real Talk and iGaming Republic creates a content distribution model that extends the value of ICE Barcelona participation beyond the three-day event. For B2B providers including SOFTSWISS, GR8 Tech, EveryMatrix, and Endorphina, participation offers extended brand visibility across podcast and media channels reaching thousands of industry decision-makers. Excellent Expo’s sponsorship reflects the exhibition services sector’s recognition that content marketing drives trade show value. By supporting Marketing Decoded, the company positions itself alongside major B2B brands while gaining access to marketing insights from industry leaders. The series timing capitalizes on post-ICE Barcelona engagement, when marketing teams analyze event performance and plan strategies for upcoming trade shows across European and global markets.