Soft2Bet Appoints Andrew Cochrane as Chief Commercial Officer

Soft2Bet has appointed Andrew Cochrane as Chief Commercial Officer, reinforcing its executive team as the casino and sportsbook platform provider advances its regulated market expansion plans.

Cochrane will direct Soft2Bet’s global commercial operations, strategic partnerships, and multi-vertical business development. His mandate centers on strengthening the company’s market position and pursuing growth opportunities across regulated jurisdictions worldwide.

Industry Leadership Background

Cochrane brings substantial commercial leadership credentials from the international gaming and sports betting sectors. Most recently, he served as Chief Business Officer at Gaming Innovation Group (GiG), where he drove business development initiatives, expanded regulated market operations, and contributed to the company’s revenue growth trajectory. His career also includes senior roles at DraftKings and SBTech.

“This is an exciting moment to be joining Soft2Bet,” Cochrane said. “The business has built a high-performance platform supported by an ambitious strategic growth roadmap, and stepping in at this stage presents a genuine opportunity to help shape and accelerate its next phase of development. I’m looking forward to working alongside the leadership team and playing a central role in driving the Group’s continued expansion and long-term commercial success across regulated markets worldwide.”

Strategic Focus Through 2026

Soft2Bet’s operational priorities through 2026 emphasize player experience enhancement and elevated industry standards. Cochrane’s track record in revenue growth, regulatory navigation, and transformation leadership aligns with the company’s objectives to deliver personalized player experiences built on responsible gaming principles.

The appointment reflects Soft2Bet’s continued investment in senior talent as the platform provider scales its operations across multiple regulated markets. The company operates as both a casino and sportsbook operator and B2B platform provider, serving licensed operators in jurisdictions across Europe, Latin America, and other regulated regions.

Source: Soft2Bet