Ontario’s iGaming Market Reaches New Heights: CAD 8.55 Billion Wagers in September

The regulated iGaming market in Ontario recorded a landmark monthly performance in September 2025, with total wagers across all verticals reaching CAD 8.55 billion (approx. US $6.11 billion). This figure reflects a 5% month-on-month increase over August and a robust 30.7% rise year-on-year compared to September 2024. iGB+1

Performance by vertical

Online casino games accounted for the lion’s share of activity. In September, casino wagers totalled CAD 7.34 billion, underscoring the dominance of purely digital casino offerings within the regulated market. Sports betting also performed strongly, with wagers reaching CAD 1.06 billion, and peer-to-peer poker contributing around CAD 144 million. iGB+1

Non-adjusted gross gaming revenue (GGR) for the month was reported at CAD 329 million, representing an 18.8% increase year-on-year, albeit slightly lower (-1.8%) than the previous month. Casino revenue contributed approximately CAD 277.8 million, or 84.4% of total revenue in September. Sports betting revenue was about CAD 46.5 million, and poker contributed around CAD 5.1 million. iGB

Player activity and market implications

Active player accounts in the province hit a new monthly record, with approximately 1.2 million accounts reported as active during September. However, the average revenue per active account slipped to CAD 282, down from CAD 330 in August and CAD 320 in September 2024 — a sign that while participation is expanding, average spend per user is moderating. iGB

What this means for operators and stakeholders

These figures signal that Ontario’s regulated iGaming ecosystem is moving beyond its early-stage growth phase and entering a period of scaling and stabilisation. For operators and suppliers, the data indicates:

• Strong demand for regulated online casino content, which remains the core growth driver.
• Expanding sports betting activity, turning it into a meaningful segment rather than merely a complementary offering.
• Growing horizons for poker and other niche verticals, albeit with caution regarding revenue per user.
• Increasing importance of regulatory compliance, product innovation and market differentiation, since regulated operators must compete not only on scale but also on user experience and responsible gaming standards.

For vendors, affiliates and technology providers looking to engage the Canadian market, Ontario offers a blueprint: a mature, well-regulated jurisdiction with a strong consumer base, but also with rising expectations for product diversity, player value and regulatory transparency.

Outlook

If the momentum continues into the final quarter of 2025 and beyond, Ontario could solidify its position as a benchmark jurisdiction for regulated online gambling globally — particularly for North American markets that are now opening up and looking for proven models. As the province shifts from launch-phase to mature-phase, operators should anticipate less explosive growth but more strategic expansion, deeper product optimisation, and heightened competition around player acquisition and retention.