Industry PR Novomatic Completes Sale of Admiral Austria to Tipico Bartosz HrydziuszkoPublished: September 8, 2025 Updated: October 2, 2025037 views Gaming technology giant Novomatic has successfully completed the sale of Admiral Austria to German sports betting leader Tipico Group. The deal was first announced in January 2025 and has now received all necessary regulatory approvals. Table of Contents Deal DetailsStrategic Impact for Both CompaniesMarket Implications Deal Details Tipico now owns 100% of Atlas Group GmbH, Admiral’s parent company. The acquisition includes over 200 licensed gaming venues and 110 sports bars across Austria. Financial terms were not disclosed. Admiral Austria has been a market leader in the Austrian gaming sector. The brand operates both retail locations and online platforms. It also holds major sponsorship deals with Austrian Bundesliga and the national football team. Strategic Impact for Both Companies For Tipico, this deal significantly strengthens its position in German-speaking markets. The company already operates over 1,000 betting shops across Germany and Austria. This acquisition gives Tipico immediate access to Austria’s established gaming infrastructure. Axel Hefer, CEO of Tipico Group, called the deal “an important milestone in Tipico’s expansion strategy.” For Novomatic, the sale allows focus on international expansion. Stefan Krenn, Novomatic’s Executive Board Member, said the company wants to “focus on international growth markets and drive further global expansion.” Novomatic operates in 50 countries and exports gaming solutions to over 120 markets worldwide. Market Implications This transaction shows continued consolidation in European gaming markets. Tipico now dominates both German and Austrian markets. The deal also reflects Novomatic’s shift away from its Austrian roots toward global opportunities. Source: Official Novomatic press release Follow EpicWins on LinkedIn for more industry updates.