Super Technologies Acquires Crafting Technologies to Open Romanian Tech Hub

Super Technologies is acquiring Romanian software development firm Crafting Technologies, establishing its first technology hub in Romania and adding an initial 50 positions to the group’s engineering headcount in Cluj-Napoca.

The transaction remains subject to customary approvals. Crafting Technologies, based in Cluj-Napoca, will be integrated into Super’s wider technology network alongside existing development centres in Croatia, Spain, the Netherlands, the UK and Brazil. Across those operations, Super employs more than 900 software engineers and developers.

Cluj as a strategic choice

Cluj-Napoca has emerged as one of Central and Eastern Europe’s most active technology markets, with a dense pool of engineering talent and a growing number of international companies establishing development operations there. For Super, the city offers geographic proximity to its regional hubs and an established ecosystem for software development and upskilling.

Albert Simsensohn, Deputy CEO of Super, said the acquisition gives the group access to capabilities it sees as central to its product roadmap.

We are confident that Romania’s mature and competitive technology ecosystem provides access to specialised engineering capabilities essential for Super’s future roadmap. Moreover, the city of Cluj-Napoca offers a vibrant environment of innovation combined with operational efficiency and proximity to our regional hubs. Crafting Technologies will bring a proven internal talent academy that develops engineers and upskills existing talent, strengthening our long-term capacity and supporting the execution of our technology roadmap.

Gabriel Bota, Co-Founder and CEO of Crafting Technologies, pointed to an existing technical alignment between the two organisations.

Joining forces with Super feels like a natural next step for us. We already share a strong technical connection, and also a very similar way of thinking about ownership, speed and building reliable technology that can scale over time. We’re excited about continuing to grow the Cluj technology hub together and bringing the same culture and mindset that shaped Crafting since day one.

Romania push accelerates in 2026

The Crafting Technologies deal is the second significant Romania-focused move Super has made this year. In February, the group agreed to acquire Maxbet Online’s operations, a deal described at the time as positioning Super as the definitive market leader in Romanian sports betting. The Crafting acquisition is a different kind of transaction — it targets engineering talent and infrastructure rather than commercial scale.

Super’s expansion activity in 2026 has extended beyond Romania. The group, which rebranded from Superbet to Super Technologies at the end of 2025, has since launched the Superbet brand in Greece through a partnership with Bragg Gaming and made a series of senior leadership appointments. The company’s commercial footprint now covers Romania, Poland, Serbia, Greece, Belgium and Brazil.

Super secured a €1.3bn refinancing agreement with Blackstone and HPS Investment Partners in 2025, giving it the financial structure to sustain the pace of acquisitions and market entries it has pursued since the rebrand. Blackstone first invested in the group — then known as Superbet — in 2019, taking a minority stake of €175m.

Tech-focused M&A signals a shift in strategy

Acquiring a software development house rather than a sportsbook or operator signals a deliberate move to build proprietary technology capacity rather than rely solely on third-party platforms. For a company operating across six markets with ambitions to expand further, in-house engineering depth reduces dependency and shortens product development cycles.

The Crafting Technologies deal includes the firm’s internal talent academy — a structured programme for developing and upskilling engineers — which Super cited specifically as a long-term capacity asset. That detail points to a workforce planning logic: the 50 initial positions are an opening number, not a ceiling.

No financial terms for the Crafting Technologies acquisition were disclosed. Completion is subject to customary regulatory approvals.

Source: Super Technologies