• Companies mentioned: Play’n GO
• Markets: Regulated markets worldwide
• Book of Dead GO Collect, released 26 February 2026, broke Play’n GO’s own records for players, bets, and GGR across regulated markets in its opening week.
3 March 2026 – Play’n GO is proud to announce that Book of Dead GO Collect has delivered record performance across players, bets, and GGR in regulated markets worldwide.
The title was released on 26 February and is an evolution of the iconic Book of Dead franchise – widely regarded as the world’s most iconic and influential online slot.
This standout success of Book of Dead GO Collect underscores the enduring strength of both the Rich Wilde universe and the industry‑leading craftsmanship that defines Play’n GO games.
The performance of Book of Dead GO Collect reinforces Play’n GO’s position as the leading supplier of entertainment‑driven iGaming content.
Ebba Arnred, Chief Marketing Officer of Play’n GO, said:
"Ten years after Rich Wilde first stepped into the tomb, Book of Dead still commands the biggest stage in regulated markets — and GO Collect proves why.
"This launch didn’t just break records; it showed that truly great IP doesn’t age, it evolves. When you pair world‑leading game innovation with a franchise players already love, you get this level of unstoppable commercial momentum."
More than a decade after Rich Wilde first appeared, player appetite for the Dead series remains unmatched. Which is a testament to both the franchise’s cultural relevance and Play’n GO’s continued ability to evolve beloved IP without losing what makes it special.
The launch was supported by one of Play’n GO’s most ambitious marketing efforts to date. Months of pre‑release excitement were driven by:
- Comic‑book‑style artwork inspired by the franchise’s adventurous tone
- A never‑before‑seen Sand Art installation, creating a striking physical centrepiece for the campaign
- A limited‑edition Rich Wilde brickbuild figurine, produced as a collectible tribute to the franchise’s 10‑year legacy
As the industry becomes more competitive, these results highlight the company’s ability to consistently deliver games that resonate with players at scale, combining narrative depth, instantly recognisable characters, and mechanics that stand the test of time.
Book of Dead GO Collect is now available with operators worldwide.
To find out more about Play’n GO, please visit http://www.playngo.com
Editorial Commentary
Book of Dead GO Collect’s opening-week numbers confirm what the franchise’s 10-year track record already suggested: established IP, when extended rather than simply revisited, holds commercial weight that newer titles rarely match out of the gate. For operators, this kind of demand spike on a recognised title simplifies lobby decisions and provides a reliable GGR floor during the launch window.
The wider implication sits in Play’n GO’s product strategy. At a moment when B2B game suppliers are navigating mounting regulatory pressure and margin headwinds across European markets, the ability to generate record performance from a proven franchise — rather than relying exclusively on new IP — is a measurable competitive advantage. How competitors respond to that calculus will be worth watching through the rest of 2026, particularly as supplier content performance became a central topic at ICE Barcelona in January.
