Michael Bisping Named Aviator Brand Ambassador by SPRIBE

SPRIBE, the studio behind the world’s number one crash game, Aviator, has signed UFC Hall of Famer Michael Bisping as its latest brand ambassador.

Under the one year deal, Bisping, a former champion in the Middleweight Division of the Ultimate Fighting Championship, will promote Aviator to his international fan base.

This includes a series of campaigns and marketing stunts aimed at driving awareness of Aviator, which now has more than 72 million unique active players a month.

Bisping is a pioneer of mixed martial arts who made history as the first British fighter to win a UFC Championship.

Since retiring from the Octagon, he has successfully transitioned into a powerhouse media personality, serving as a lead commentator for the UFC and a popular actor and podcaster.

His reputation for charisma, resilience and a high-energy “never-say-die” attitude makes him a natural fit for Aviator, a game built on the same principles of split-second timing and high-stakes excitement.

The ambassador deal falls under a wider multi-year, multi-million-dollar marketing partnership between SPRIBE and the UFC.

It sees Aviator branding appear inside the iconic Octagon at Fight Night and PPV events, as well as creating a brand ambassador fund for partnerships such as the one with Bisping.

Other Aviator brand ambassadors include Valter Walker, Alexander Pantoja, Michael Page, Arman Tsarukyan, Diego Lopes, Alex Pereira and Merab Dvalishvili.

These deals have catapulted Aviator into the stratosphere. The game is now live at more than 6,000 online casinos and sportsbooks around the world and gets more than 400,000 bets per minute.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “Michael Bisping is one of the most legendary UFC fighters and a true icon of the sport with a large and loyal international fan base.

“We are hyped to be working with Michael to promote Aviator to his fans, and for them to take flight in an experience that’s almost as thrilling as stepping into the Octagon and going toe to toe with another fighter.

“We’ve got some knock-out campaigns lined up with Michael and our growing roster of Aviator brand ambassadors, so watch this space as we continue to take the game to new heights.”

Michael Bisping, UFC Hall of Fame Fighter and Aviator brand ambassador, added: “I’ve always been about taking on the next big challenge, and Aviator is exactly that.

“It’s fast-paced, high-intensity and requires the kind of nerves of steel I used to rely on every time the Octagon door closed.

“SPRIBE is a brand that thinks big and moves fast, which is why this partnership is such a great fit. I’m looking forward to introducing my fans to the game and showing them why Aviator is currently the number one crash game in the world. It’s going to be a wild ride.”

Industry Perspective

SPRIBE’s continued expansion of its UFC fighter ambassador program demonstrates the crash game sector’s shift toward mainstream sports marketing. The Bisping partnership adds significant international recognition to Aviator’s growing roster of UFC talent, particularly strengthening the brand’s presence in European and Commonwealth markets where the British fighter maintains substantial following.

The appointment reflects a calculated strategy within the competitive crash game vertical, where operator partnerships alone no longer guarantee market differentiation. By securing high-profile athletes under its broader UFC agreement, SPRIBE positions Aviator as a lifestyle brand rather than purely a gaming product, targeting sports enthusiasts who represent a valuable crossover demographic for licensed operators.

With 72 million monthly active players and distribution across 6,000 properties, Aviator’s dominance in the crash game category makes athlete endorsements a logical growth lever. The integration of Octagon branding at UFC events provides sustained visibility to SPRIBE’s target audience, while individual fighter partnerships enable localized marketing campaigns tailored to regional player bases across different licensed jurisdictions.