Playson Secures Colombian License & RSI Partnership

Playson expands LatAm presence with Colombian market entry

Supplier goes live in Colombia with Tier-1 operator strengthening LatAm expansion strategy

Playson, the accomplished digital entertainment supplier, has officially entered the regulated Colombian iGaming market after securing full certification from Coljuegos, the country’s gambling regulator, and launching with leading operator Rush Street Interactive (RSI).

The milestone marks a significant step in Playson’s Latin American growth strategy, with Colombia becoming the latest regulated jurisdiction to welcome the supplier’s certified platform and portfolio. Going live with Rush Street Interactive – a Tier-1 operator with a strong footprint across the Americas – underlines Playson’s focus on expanding alongside established, trusted partners in key regulated markets.

Colombia is recognised as one of the most mature and demanding regulatory environments in LatAm, requiring suppliers to meet strict technical, security and reporting standards. Playson’s successful certification process confirms the robustness of its cloud-based infrastructure, designed to ensure low latency, stability and seamless performance for players across the region.

With the game suite now live, Colombian players gain access to a selection of Playson’s top-performing titles, known for their engaging mechanics, polished visuals and proven performance in regulated markets worldwide.

The launch further reinforces Playson’s commitment to regulated market expansion across LatAm, with Colombia joining a growing list of jurisdictions where the supplier has successfully deployed its technology.

Cristhian Zito, Head of LATAM at Playson, said:

“Entering the Colombian market is an important milestone for Playson, and doing so alongside Tier-1 operator of the region makes it even more meaningful. Colombia is a highly respected regulated market, and completing the certification process reflects months of focused work to meet its stringent requirements.

“Partnering with the RSI allows us to introduce our content with confidence and sets a strong foundation for long-term growth in the region.”

Industry Perspective

Playson’s Colombian certification with Coljuegos represents a calculated move into one of Latin America’s most stringent regulatory environments. Colombia has established itself as a benchmark market for iGaming compliance in the region, with certification requirements that test supplier infrastructure, security protocols, and operational readiness at levels comparable to European jurisdictions.

The partnership with Rush Street Interactive provides Playson with immediate access to an established player base and a proven operational framework in the Americas. RSI’s multi-jurisdictional experience across regulated US states and Latin American markets offers Playson a strategic distribution channel that values regulatory compliance and content quality over market saturation.

This launch positions Playson competitively within the Latin American supplier landscape, where European content providers are actively pursuing regulated market entry to offset maturing European markets. Colombia’s regulatory maturity, combined with growing digital payment adoption and smartphone penetration, makes it a priority jurisdiction for B2B suppliers developing regional expansion strategies. The Coljuegos certification also serves as a regulatory credential that may facilitate entry into neighboring LatAm markets with similar compliance frameworks.