DraftKings & Crypto.com Partnership Expands Prediction Markets

DraftKings Inc. has entered a partnership with Crypto.com | Derivatives North America to significantly expand the prediction markets available through its DraftKings Predictions platform. The agreement introduces the first player-specific sports event contracts for NFL and NBA games, marking a notable expansion of the operator’s iGaming-adjacent forecasting product.

Integration with CFTC-Regulated Exchange

The partnership connects DraftKings Predictions with Crypto.com’s CFTC-regulated derivatives exchange, enabling the operator to diversify its prediction markets catalogue beyond the existing sports and financial event contracts currently supported by CME Group. The initial phase will introduce additional sports prediction markets covering soccer, MMA, golf, boxing, tennis, and the Olympic Games in states where DraftKings Predictions operates.

DraftKings stated the agreement establishes a framework for introducing new event contract categories over time, including culture, entertainment, and politics. The company confirmed that DraftKings Predictions will integrate Railbird Exchange in the coming months, adding another regulated exchange connection to its growing ecosystem.

Platform Availability and Market Positioning

DraftKings Predictions enables eligible customers to participate in federally regulated event contracts, including sports event contracts offered in states such as California, Florida, Georgia, and Texas. The product functions as a standalone application and through predictions.draftkings.com, operating independently from the company’s sportsbook and iGaming casino products.

The platform incorporates DraftKings’ Responsible Trading program, providing tools and educational resources directly within the interface. These measures align with responsible play initiatives across the operator’s broader iGaming and sports betting portfolio, addressing heightened regulatory and public attention surrounding emerging prediction market products in the United States.

Strategic Product Diversification

The Crypto.com partnership represents another step in DraftKings’ strategy to diversify its product offerings beyond traditional sportsbook and iGaming formats. As US operators seek alternative, regulated methods to offer sports-related forecasting products, DraftKings Predictions is positioned to expand its catalogue as regulatory frameworks around event contracts continue to develop.

“We’re continuing to build momentum behind DraftKings Predictions by leveraging our expertise across sports and technology and integrating additional CFTC-regulated exchanges like Crypto.com,” said Jeanine Hightower-Sellitto, Senior Vice President and General Manager of DraftKings Predictions. “This collaboration meaningfully expands customer access to trade on sports and a broader range of prediction markets and also reinforces our focus on delivering a more comprehensive and engaging experience as the product continues to evolve.”

“Crypto.com continues to lead the way with innovative collaboration. Connecting with DraftKings, a household name in sports, is an important milestone for us because it allows us to not only expand access to prediction markets in sports, but it grows our distribution to prediction markets on cryptocurrencies, financials, companies, politics, culture, entertainment and beyond,” said Travis McGhee, Global Head of Predictions at Crypto.com. “We are thrilled to work with DraftKings, and we look forward to creating an engaging experience together for customers across the country.”

Source: DraftKings Inc.