51% Plan Super Bowl Bets in Regulated Markets | Paysafe Study

Over half of sports fans in U.S. regulated states and Ontario plan to place bets on Super Bowl LX this Sunday, according to a new study from payments platform provider Paysafe.

The research, titled “All the Ways Players Pay: Super Bowl,” found that 51% of fans in jurisdictions where sports betting is regulated will be wagering online on the game between the Seattle Seahawks and New England Patriots. The study surveyed fans in Florida, Massachusetts, New Jersey, Ohio, Pennsylvania, and Ontario.

Strong Demand From Non-Regulated Markets

The study also uncovered significant appetite for legal sports betting in markets that don’t currently offer regulated wagering. Among fans in California, Texas, and Alberta, 52% expressed interest in betting on future Super Bowls once their markets become legal.

Alberta’s new regulated iGaming market is expected to launch this spring or summer, marking a significant expansion of legal online gambling in Canada beyond Ontario.

Record Wagering Expected

Super Bowl LX is projected to generate $1.71 billion in legal wagers from the U.S. market alone, with substantial betting volume also anticipated in Ontario. Last week, the American Gaming Association estimated total Super Bowl wagering would reach $1.76 billion.

“The game represents a massive growth opportunity for North American online sportsbooks, and our research indicates that operators that are laser-focused on their cashiers and streamlining the payment experience will give themselves an edge in a highly competitive market,” said Zak Cutler, President of Global Gaming at Paysafe.

Increased Betting Activity

Among fans in regulated markets, 59% plan to place bets on game day, with 27% expecting to wager more than usual compared to typical betting activity.

The study examined what factors influence sportsbook selection, finding that brand strength topped the list at 43%, followed closely by streamlined payouts at 37%. The ability to cash out bets seamlessly ranked higher than traditional considerations like competitive odds (30%), rapid deposits (25%), and range of payment methods (24%).

Current Betting Lines

Super Bowl LX kicks off Sunday at 6:30 p.m. EST. At DraftKings, the Seattle Seahawks are betting favorites at -230 on the Moneyline, with the Patriots at +190. The spread sits at Seahawks -4.5 (-115), Patriots +4.5 (-105), with the over/under at 45.5.

According to theScore Bet, 64.8% of bets and 72.2% of handle are on Seahawks -4.5 (opened at -3.5), while 58.1% of bets and 59.3% of handle back the Seahawks Moneyline. On the total, 59.6% of bets and 55.3% of handle favor the Over 45.5 (opened at 46.5).

Source: Paysafe