Octoplay Launches in Michigan with FanDuel & BetMGM and More

Octoplay is now live in Michigan across BetMGM, FanDuel, Fanatics, and Rush Street Interactive, marking the company’s second U.S. state and largest coordinated market entry to date. The simultaneous go-live with four tier-one operators arrives less than six months after Octoplay’s United States debut in New Jersey.

Since its founding in October 2022, Octoplay has secured active licenses across thirteen regulated jurisdictions, including the United Kingdom, New Jersey, Ontario, Michigan, the Netherlands, Sweden, Denmark, Belgium, Malta, Italy, Greece, Romania, and Slovakia. Michigan extends that momentum into the U.S. As one of the top three states by iGaming revenue, it represents a significant market, and Octoplay enters it with four tier-one operators live from day one.

“Just months after our New Jersey debut, Michigan represents the next phase of our U.S. expansion,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “Launching simultaneously with four leading operators shows the confidence the market has in our content. We expect to carry this momentum into additional states throughout 2025.”

Earlier this year, Octoplay ranked first among U.S. rising suppliers by overall index in H1 according to Eilers & Krejcik, underscoring the company’s accelerating trajectory. With Michigan now live and additional state applications in progress, Octoplay is positioned to extend its North American footprint throughout 2025 and beyond.

Industry Perspective

Octoplay’s Michigan launch demonstrates the accelerated pace at which emerging suppliers can now penetrate U.S. regulated markets when backed by tier-one operator partnerships. Securing simultaneous deployment across BetMGM, FanDuel, Fanatics, and Rush Street Interactive represents a coordinated market entry rarely achieved by suppliers in their first year of U.S. operations.

Michigan’s position as a top-three iGaming state by revenue makes this expansion particularly significant for Octoplay’s North American strategy. The state’s mature regulatory framework and established player base provide an ideal testing ground for content suppliers seeking to validate their products in competitive markets. Octoplay’s first-place ranking among rising U.S. suppliers in the Eilers & Krejcik H1 index suggests its content resonates with American players, a critical factor as the company pursues additional state licenses.

The rapid progression from New Jersey to Michigan within six months signals strong operator demand for fresh content in states where established suppliers dominate market share. As additional states consider iGaming legislation, suppliers like Octoplay with proven multi-state operational capability position themselves advantageously for future market openings.