Playtech bet365 Live Casino Studios PA NJ Launch

Playtech and bet365 have opened dedicated live casino studios in Pennsylvania and New Jersey, bringing exclusive live dealer gaming experiences to players in both states. The new facilities feature 10 tables designed specifically for bet365 customers, strengthening the operators’ position in key US markets.

The studio launches represent a strategic expansion of the long-standing partnership between the global gaming technology provider and the international betting operator. Both Pennsylvania and New Jersey rank among the largest regulated online gaming markets in the United States, making them priority jurisdictions for operators seeking to establish significant market share.

“We are thrilled to continue to support bet365’s strategic growth objectives by creating new and engaging content for their customers,” said Marat Koss, Playtech Chief Interactive Gaming Officer. “The exciting gameplay on offer via both studios will undoubtedly resonate with bet365’s US players. Our partnership has produced significant achievements across multiple markets, including in the US, which remains a focal point in Playtech’s wider growth plans.”

The dedicated studio model allows bet365 to offer customized live dealer experiences unavailable at competing platforms. Players accessing the studios can engage with professional dealers in branded environments designed to match bet365’s visual identity and customer service standards.

Thomas Griffiths, Chief Executive Officer and Head of Gaming at bet365, emphasized the partnership’s role in the company’s US expansion strategy. “We are thrilled to build on our valued partnership with Playtech and deliver more unique and engaging gaming experiences to our customers in Pennsylvania and New Jersey,” Griffiths stated. “This development supports bet365 in its efforts to strengthen its presence in the US and we look forward to achieving new milestones together.”

Market Context

Pennsylvania’s online casino market generated $1.87 billion in revenue during 2023, while New Jersey’s digital gaming sector produced $1.93 billion in the same period. Live dealer games represent one of the fastest-growing segments within both markets, with operators investing heavily in differentiated content to capture market share.

The studio launches follow bet365’s pattern of establishing dedicated live casino facilities in priority markets. The operator maintains similar exclusive studios in multiple European jurisdictions through its partnership with Playtech, which operates live casino facilities across regulated markets globally.

Playtech holds supplier licenses in both Pennsylvania and New Jersey, enabling the company to provide its full suite of gaming content to licensed operators in each state. The company’s US expansion aligns with broader industry trends as international gaming providers establish operations in newly regulated American markets.

Source: Playtech