Sports Betting Alliance Appoints Joe Maloney as President and CEO

Former AGA Executive Takes Leadership Role

The Sports Betting Alliance has appointed Joe Maloney, a former American Gaming Association (AGA) executive, as its new president and chief executive officer. The appointment marks a significant leadership transition for the trade group as it addresses internal divisions over prediction markets.

Maloney will succeed Jeremy Kudon, who served as president for eight years and will remain with the organization as chairman, focusing on legislative strategy. The SBA’s membership includes bet365, BetMGM, DraftKings, Fanatics, and FanDuel.

“We are thrilled to welcome Joe as president of the Sports Betting Alliance. His deep understanding of gaming policy, proven leadership in public affairs, and established relationships make him an ideal leader during this crucial time for our industry.”

An AGA spokesperson acknowledged Maloney’s departure, stating he was a “valued member” of the association’s leadership team and expressing wishes for his “continued success in this next chapter.”

Leadership Responsibilities and Background

In his new role, Maloney will manage the alliance’s strategic partnerships and collaborate with operators, regulators, and lawmakers to support compliance and integrity initiatives for SBA members. He previously held the position of vice president of public affairs for the Washington Commanders.

“I’m honored to step into this role with the Sports Betting Alliance during such a critical moment for the industry. Legal, regulated sports betting and iGaming are delivering meaningful consumer protections, enhanced integrity monitoring and economic benefits to states, bringing activity once confined to the shadows into the light. I look forward to working with stakeholders throughout the country to continue strengthening the industry and ensuring its long-term success.”

Internal Divisions Over Prediction Markets

The leadership change arrives as the SBA faces internal disagreement regarding prediction markets. FanDuel, DraftKings, and Fanatics are either active or planning involvement in the sector, while BetMGM opposes prediction markets. Bet365 has not publicly stated its position on the issue.

Tensions between the SBA and AGA increased last month when FanDuel and DraftKings resigned from the AGA due to conflicting positions on sports event contracts. The AGA has opposed prediction markets and raised concerns about partnerships between prediction markets and sports leagues.

AGA CEO Bill Miller described the NHL’s agreements with Kalshi and Polymarket as “deeply troubling” and “dangerous.” The NHL became the first major U.S. sports league to establish partnerships with a prediction market platform.

Source: Sports Betting Alliance