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The rebrand signals a shift in the company’s strategic direction, positioning Super as a technology platform provider rather than solely as an operator. The company’s commercial brands will continue operating across Brazil, Romania, Poland, Belgium, and Serbia, with plans to pursue expansion opportunities in additional markets worldwide.
“Super represents the natural step from a leading global sports betting and gaming operator to a company that is building the technology platform that will champion the future of play,” said Hans-Holger Albrecht, Chairman of the Board at Super. “This rebrand signals our determination to shape the future of betting and of fan-centric entertainment, creating lasting value for our customers, partners, and communities.”
The company’s new strategy centers on its proprietary "playstack" technology platform, which will serve as the foundation for growth across betting and entertainment verticals. Super aims to build what it describes as a globally leading play technology platform, offering solutions that extend beyond traditional gaming operations.
“As we continue to grow and expand into new areas, our brand reflects both our heritage and our ambition,” said Sacha Dragic, Founder and CEO of Super. “The playstack developed by Super will be much more than a tech foundation, it will constitute our growth engine. With this core strategy, we will build a globally leading play technology platform, shaping the future of betting and of fan-centric entertainment.”
Platform Vision and Product Strategy
Super’s new positioning emphasizes technology development for sports, gaming, and fan experiences. The company plans to create integrated platforms that turn user interactions into loyalty programs and engagement tools, targeting players, partners, and fans across multiple touchpoints.
“We are on a mission to build the technology that will power the next generation of sports, gaming and fan experiences,” said Albert S., Deputy CEO at Super. “Participation drives value and we want to reward this by turning everyday interactions into loyalty, and loyalty into deeper engagement. Super will create a platform that is broader in scope, a platform designed for players, partners, and fans. From product solutions to original content, our ambition is to own the full experience.”
Operational Continuity
Despite the corporate rebrand, Super’s commercial brands will maintain their existing operations and market presence. Customers, partners, and affiliates will continue accessing the products and services they currently use, with no disruption to ongoing business relationships.
The company has launched a new website at super.xyz providing additional information about its vision and technology platform strategy.
The rebrand positions Super to compete in the growing B2B technology services market within the betting and entertainment industries, targeting operators and partners seeking platform solutions for market entry and expansion.
Source: Superbet
