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The regulated sports betting market has positioned itself as a significant driver of Brazil’s economy since regulation began in January 2025, with R$7.5 billion already invested in the sector according to Federal Revenue Service data.
The comprehensive study, titled “Overview of the Fixed-Odds Betting Market” and conducted by LCA Consultores Econômica and Cruz Consulting, reveals that the formal betting market is projected to generate R$36 billion in operator revenue for 2025 while creating 10,000 direct jobs and 5,500 indirect positions across the industry.
Employment and Economic Growth
The regulated betting sector has experienced substantial employment growth since the approval of Law No. 14.790/23, with formal jobs tripling. The industry attracts highly qualified professionals, offering an average salary of R$7,000—more than double Brazil’s national average. Notably, 63.8% of sector employees earn above four minimum wages.
Direct employment generates an annual payroll of R$460 million, contributing R$87 million in social charges that support social protection programs. This income has the potential to create a multiplicative effect worth R$1 billion in total economic impact over time.
Tax Revenue Projections
The study projects total federal revenue of R$9 billion for 2025, including contributions from IRPJ, CSLL, PIS, COFINS, and the 12% contribution on gross gaming revenue (GGR). Municipal governments are expected to collect an additional R$600 million through ISS taxes.
Brazilian Gaming Tax Collection (May 2025 – November 2025)
| Month | Federal Tax | Municipal Tax | Total Collected |
|---|---|---|---|
| May 2025 | R$ 750.00 M | R$ 50.00 M | R$ 800.00 M |
| June 2025 | R$ 780.00 M | R$ 52.00 M | R$ 832.00 M |
| July 2025 | R$ 810.00 M | R$ 54.00 M | R$ 864.00 M |
| August 2025 | R$ 825.00 M | R$ 55.00 M | R$ 880.00 M |
| September 2025 | R$ 840.00 M | R$ 56.00 M | R$ 896.00 M |
| October 2025 | R$ 855.00 M | R$ 57.00 M | R$ 912.00 M |
| November 2025* | R$ 870.00 M | R$ 58.00 M | R$ 928.00 M |
| TOTAL | R$ 5.73 B | R$ 382.00 M | R$ 6.112 B |
*Projected figures for November 2025 | Source: Federal Revenue Service & Municipal Tax Authorities
Football Sponsorship Impact
The betting sector has emerged as the primary sponsor of Brazilian football, with 18 of the 20 Série A clubs securing betting companies as their main sponsors. These partnerships represent R$1.1 billion in investments per season, providing crucial financial support to the sport.
“The regulation of the betting market has already demonstrated its ability to generate concrete results for the country. Billions of reais are returning to society in the form of taxes, investments, and skilled jobs. This is the effect of a sector that operates within the rules and contributes directly to the economic and social development of Brazil,” said Plínio Lemos Jorge, president of the ANJL.
“Sponsorship from legal operators plays a crucial role in keeping football competitive and financially healthy. The illegal market, which pays no taxes and does not support the sport, is the real risk to the future of the game,” said André Gelfi, advisory director and co-founder of IBJR.
The study demonstrates that Brazil’s regulated fixed-odds betting market, operating since January 2025, has rapidly established itself as a significant economic contributor, with the multiplicative effect of the R$7.5 billion initial investment potentially generating up to R$28 billion in additional demand across various productive segments of the economy.
Source: Brazilian Responsible Gaming Institute (IBJR)
