MEGA 2026: Mexico’s First Major Gaming Expo Poised to Become LatAm’s Next iGaming Powerhouse

After nearly 80 years without significant regulatory updates, Mexico’s gaming landscape is on the verge of major transformation. MEGA (Mexico Gaming) 2026, debuting from 3–5 February 2026 in Mexico City, aims to connect the global iGaming community with the vast opportunities emerging from these sweeping changes.

Hosted in the heart of Mexico’s vibrant capital—a key hub for Latin American gaming innovation—the event is designed as an exhibition-led platform showcasing the future of gaming. Attendees can expect a dynamic show floor, high-impact industry sessions, and exclusive networking opportunities tailored to the fast-evolving Mexican and regional markets.

A Marketplace of MEGA Opportunities Across Latin America

In anticipation of the 2026 FIFA World Cup, Mexico’s lawmakers and the Association of Permit Holders, Operators and Suppliers (AIEJA) are pushing to replace the outdated 1947 Federal Gaming and Lottery Law with a modern regulatory framework focused on transparency, responsible gaming, and enhanced player protection.

If enacted, these reforms will establish the National Institute of Games and Raffles, ushering in a new era of regulation, innovation, and investment—one that promises major benefits for operators, suppliers, affiliates, and stakeholders across the value chain.

Mexico’s dual online and land-based gaming ecosystem is already thriving. With 350+ casinos, robust infrastructure, strong local expertise, and an expanding iGaming audience, analysts project significant market growth. Regulatory modernization is expected to accelerate this momentum, making MEGA 2026 a crucial touchpoint for anyone aiming to participate in the sector’s next evolution.

Event Chairperson Margarita Cruz, Founder/Director of Diamond28 Consulting Limited, highlighted the region’s shift:
“Mexico and LatAm are transitioning from high-velocity growth to a more structured regulatory era, reshaping how operators plan and compete. The opportunity ahead belongs to those who innovate responsibly and build long-term trust with both players and regulators.”

What to Expect at MEGA 2026

MEGA 2026 is structured around three core pillars: innovation, strategic growth, and elite networking.

Key features include:

• World-class exhibition floor: A platform for brands to showcase technology, meet clients, and create instant business connections.
• Strategic content sessions: Covering regulations, compliance, investment, operations, and gaming technology.
• Regional insights: Mexico leads the agenda, but discussions will extend across Latin America’s most promising growth markets.
• Premium networking: Direct access to C-level leaders, regulators, investors, affiliates, legal experts, and solution providers.
• Launchpad opportunities: A prime venue for introducing new products or partnerships to a market ready for expansion.

Meet Industry Leaders Under One Roof

MEGA 2026 brings together a distinguished lineup of global and regional executives, including:

• Alejandro Leos – TEAMMEXICO.mx
• Alfredo Lazcano – Lazcano Sámano
• Andrea Avedillo – Lazcano Sámano
• Bruno Veridiano Geraldini – Brazino 777
• Enrique Romero – GoldenBet
• Gerardo Ballesteros Félix Díaz – LC Gaming
• Jimena Sainz – iGaming Marketing Consultant
• Luis Pimentel Oliveri – Cheil Peru
• Manuel Hernández Mondragón – Betcris
• Margarita Cruz – Diamond28 Consulting Limited
• Martin Lycka – Gaming Industry Expert
• René Hidalgo – RCIGaming
• Rodrigo Salvador Alanis – CounselMx, S.C.
  …and many more industry influencers.

Secure Your Participation

Register as a Delegate:
Join Latin America’s most influential operators, suppliers, and investors. Registration details are available on the official event website.

Exhibit or Sponsor:
Enhance brand visibility, launch new products, and engage decision-makers directly. For booth bookings or sponsorship packages, contact:

• loumari@eventus-international.com
• info@eventus-international.com

Speaking Opportunities:
Share your expertise with the region’s most important audience. Contact natalie@eventus-international.com for details.

Stay Connected

Follow MEGA 2026 on LinkedIn to access the latest announcements, industry insights, and community updates in the lead-up to the event.

Lead the Future of Gaming in Mexico and LatAm

Whether you aim to enter Mexico’s booming market, expand your footprint, or forge new partnerships, MEGA 2026 offers a rare opportunity to connect vision with opportunity. Don’t miss your chance to position your business at the forefront of Latin America’s most exciting gaming transformation.

Join us in Mexico City from 3–5 February 2026 and experience the future of iGaming firsthand.